Thursday’s Social TV Must-Reads
Just Released Super Bowl Ad Teaser
Sunny Side: 2013 Volkswagen Game Day Video
Tonight, American Idol continues auditions and 30 Rock has its next-to-last episode.
As the Super Bowl approaches, advertisers look to social media for engagement, reach and, of course, buzz. Volkswagen rocked the Super Bowl last year and yesterday released a teaser for its new Super Bowl ad. We could go all-Super Bowl, but we won’t.
Please, check out our daily noon Social TV news report with a look at ratings, the ongoing Manti Te’o saga, content, deals, sports, the Latin Market and so much more. Just click on the link.
TV Highlights
30 Rock is down to its final two shows for its seven-year-run tonight at 8 on NBC; auditions continue on American Idol at 8 on Fox; and Project Runway has its season premiere at 9 on Lifetime. Glee follows Idol at 9 on Fox, while NBC has a new episode of the 1600 Penn family comedy set in the White House at 9:30. In sports, the New York Knicks visit the Boston Celtics at 8 ET on TNT.
Read Thursday’s TV Highlights: Grey’s Anatomy on ABC, via LA Times http://www.latimes.com/entertainment/tv/showtracker/la-et-st-thursdays-tv-highlights-greys-anatomy-on-abc-20130123,0,5942780.story
- Goodbye, Liz!
The absence of 30 Rock from the airwaves, as it finishes its final season, is a true loss to television in general. This was a show that was as smart as its creator-star, Tina Fey, offering layers upon layers of throwaway lines, metareferences, sight gags, quick cutaways, and sharp callbacks to previous episodes. 30 Rock was a compendium of the mores and dreams of postmillennial America, our best and worst selves reflected on screen.
Read the article, via The Daily Beast http://www.thedailybeast.com/newsweek/2013/01/20/30-rock-wraps-up-seven-iconic-seasons.html
TV Ratings
Solid ‘Taste’ Premiere Pushes ABC to Tuesday Win
ABC won with adults 18-49 (1.9 rating) on a relatively quiet Tuesday, with the culinary reality competition The Taste. CBS still managed to top the rest of the broadcast networks in total viewers, with 10.5 million with all encores.
Read the article, via THR http://www.hollywoodreporter.com/live-feed/tv-ratings-solid-taste-premiere-414750
Advertising
- Ads for Super Bowl ads build social-media buzz
“The social side of the Super Bowl is massive,” explains Justin Osborne, general manager of advertising and marketing communications at VW. “Every consumer all of a sudden gets to put on an ad executive’s hat.”
Read the article, via USA Today http://www.usatoday.com/story/money/business/2013/01/24/super-bowl-commercial-teasers-volkswagen-taco-bell/1856495/
- Super Bowl Advertisers Turn to Social Media
. . . fewer companies releasing the full commercials in advance? Dean Crutchfield, an independent brand consultant based in New York, says some companies are afraid of pre-game backlash, and points to one early exception — a commercial that features Kate Upton washing a Mercedes-Benz CLA — as an example.
Read the article, via NBC Bay Area http://www.nbcbayarea.com/entertainment/entertainment-news/Social-Media-Super-Bowl-Ads-188076151.html
Early buzz Super Bowl ads
Kate Upton washing a Mercedes-Benz CLA
Twitter looks to become Instagram for video
Twitter CEO Dick Costolo has posted a message that will get more attention than usual. It included a short video clip, embedded into the Tweet, using the Vine service that Twitter acquired last October.
Read the article, via WallBlog UK http://wallblog.co.uk/2013/01/24/twitter-looks-to-become-instagram-for-video/
Content
Netflix shuffles the TV deck with “House of Cards”
On Feb. 1, all 13 hours of “House of Cards” will premiere on Netflix, a potentially landmark event that could herald the transition of television away from pricey cable bundles and toward the Internet — a process well under way at YouTube, Hulu, Yahoo and others, but not yet tested to the degree of “House of Cards.”
Read the article, via CBS News http://www.cbsnews.com/8301-207_162-57565614/netflix-shuffles-the-tv-deck-with-house-of-cards/
Deals
- Premier League agrees highlights deal with News International
News International has reached a three-year deal with the Premier League to show highlight clips on the Internet and mobile devices from August. The deal is worth more than £20m, according to a source with knowledge of the bidding process.
Read the article, via Guardian (UK) http://www.guardian.co.uk/media/2013/jan/23/premier-league-highlights-news-international
- (Release) Youtoo Partners With NATPE to Offer One Free Year of Interactive Television Service
LOS ANGELES, Jan. 23, 2013 /PRNewswire/ — Youtoo Technologies has partnered with NATPE, an association of television and media executives, to offer one-year free “From Anywhere to Anywhere” service (valued at $6,000) to stations nationwide. Viewers can record and submit commentary from anywhere, anytime and engage with some of their favorite shows.
Read the release, http://www.prnewswire.com/news-releases/youtoo-partners-with-natpe-to-offer-one-free-year-of-interactive-television-service-188102371.html
Sports
- Real ‘Lennay Kekua’ hits TV to discuss Manti Te’o hoax
Diane O’Meara, the real-life likeness of Te’o's fake girlfriend Lennay Kekua, appeared on television shows to discussf how her photos were taken and used to dupe Te’o.
Read the article, via USA Today http://www.usatoday.com/story/gameon/2013/01/24/manti-te-o-lennay-kekua-diane-o-meara/1860731/
- Report: Big East is near TV deal with CBS, ESPN
While the more-intriguing Catholic 7 continues to quietly get its ducks in a row and figure out which teams will join its league, the remaining posse in the Big East is close to closing a television deal, according to reports.
Read the article, via CBS Sports http://www.cbssports.com/collegebasketball/blog/eye-on-college-basketball/21609988/report-big-east-is-near-tv-deal-with-cbs-espn
- Knicks-Celtics Preview
The last time they played this season, stars Carmelo Anthony and Kevin Garnett exchanged nasty words on court and ignited a social-media torrent. There will be a rematch tonight in Beantown.
Read the article, via Yahoo Sports http://sports.yahoo.com/news/knicks-celtics-preview-183322061–nba.html
- Time Warner Cable’s split-personality with TV sports
Joe Flint of the LA Times analyzes Time Warner’s dealmaking and the costly future of sports on TV.
Read the article, http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-time-warner-cable-dodgers-20130123,0,387086.story
Latin Market
- Univision grows along with Hispanics
“We have created in the past two years an investigative unit, we are opening new offices, we are sending a new correspondent to the border…” says Isaac Lee, president of news at Univision. Lee adds that Univision is also launching the first ever 24-hour news network geared toward Hispanics who speak English. It’s an effort to keep the eyeballs of second- and third-generation Hispanics on Univision programming.
Read the article, http://www.marketplace.org/topics/wealth-poverty/next-america/univision-grows-along-hispanics
- Shine adds Latin flavor
Shine America is to launch a Spanish-language division to develop original programming for the US and Latino markets. Shine Hispanic & Latin America will be led by veteran Colombian TV producer Cristina Palacio, the founder of the prodco BE-TV, and will have offices in Bogota, Miami, and Florida.
Read the article, http://www.c21media.net/archives/98791
EDITORS NOTE — Yesterday’s noon Social TV news roundup was our best-read ever. Thank you.
As we develop this daily news report, we welcome your input and suggestions. Comment here, message us @socialTVdaily or comment on our Facebook Page for Social TV Daily.
Social TV Must-Reads is a daily report of news of interest to Social TV professionals, covering the broad world of television content, technology, distribution, as well as social media. Articles are selected to provide a broad industry briefing with links to the original reports. Blurbs are quoted from the articles selected with minor editing. Links are provided to the original reporting.
