Friday’s Social TV Must-Reads
Personalities lead our report today, with CNN poaching Rachel Nichols from ESPN and a profile of Cesar Conde of Univision among the Social TV Must-Reads we’ve selected for you.
ConnecTV grabs a lot of attention as it rolls out a new social stream, and the annual “Puppy Bowl” gets the second-screen treatment.
Check out our daily roundup of top TV- and social-media-related news and tell us what you think.
Top Story
Sony PIX Unveils Its Transporter TV Series on Social Media
Sony PIX will premiere the action-adventure television series “Transporter: The Series” beginning today at the weekend primetime slot of 8 pm. The 12-part series, based on the movie Transporter, is aligned well with the English movies channel’s audience, and the channel has been actively promoting the launch to them on social media networks, too.
Read the article, via Business2Community.com http://www.business2community.com/social-media/sony-pix-unveils-its-transporter-tv-series-on-social-media-0388465
TV Highlights
It’s the weekend before the Super Bowl and what’s on TV? Well, how about “Spartacus: War of the Damned” tonight at 9 on Starz? On Saturday night, Maroon 5′s Adam Levine hosts NBC’s Saturday Night Live, with hip-hop’s Kendrick Lamar as musical guest. On Sunday, it’s Downton Abbey on PBS.
Read more, via TV Guide http://www.tvguide.com/News/Weekend-Playlist-Matt-Roush-1059562.aspx
- Screen Actors Guild Awards honor TV, film performances; sometimes predict Oscars
Hollywood’s awards season has the Producers Guild of America’s movie and TV awards handed out Saturday and the Screen Actors Guild Awards aired on TBS and TNT on Sunday.
Read the article, http://www.presstelegram.com/ci_22440954/screen-actors-guild-awards-honor-tv-film-performances
Sports
- Weekend Sports Schedule
The schedule, AP via Mercury News http://www.mercurynews.com/sports-headlines/ci_22448868/tv-sportswatch
- X Games in Aspen. Now mainstream.
Read the article, via USA Today http://www.usatoday.com/story/sports/action/2013/01/24/favorites-return-winter-x-games-aspen/1862447/
- Racing season starts this weekend with endurance event at Daytona
Read the article, via Austin Statesman http://www.statesman.com/news/sports/motor-sports/racing-season-starts-this-weekend-with-endurance-e/nT6M8/
Programming
- TV’s six most underappreciated shows
NBC’s Parks and Recreation, CBS’s Blue Bloods, CBS’s Rules of Engagement, ABC’s The Middle, Fox’s Bones, and CW’s Supernatural.
Read the article, http://www.medialifemagazine.com/tvs-six-most-under-appreciated-shows-2/
- Al Gore to Visit Letterman Tuesday
Gore will release his new book, The Future: Six Drivers of Global Change, on the same day as his Late Show visit.
Read the article, http://tvbythenumbers.zap2it.com/2013/01/24/formere-vice-president-al-gore-to-visit-cbss-late-show-with-david-letterman-tuesday-january-29/166636/
- James Van Der Beek blasts TV ratings system
“I know most of you watched us on your own time and platform and that the competitive network scheduling game is irrelevant to you. But network TV is a business dictated by Nielsen ratings and while that’s an antiquated business model, it’s the only one they’ve got.”
Read the article, http://www.bbc.co.uk/news/entertainment-arts-21184668
- Celeb liars, fakers: Does it matter if it’s real or not?
”Social media has made it imperative for brands (including celebrities) to have not just open, but honest dialogue. It’s never been easier to communicate. Though a double-edged sword, this can be a huge benefit. Integrity and honesty are key.”
Read the article, via USA Today http://www.usatoday.com/story/news/nation/2013/01/24/beyonce-reality-tv-deception-armstrong-liars/1862973/
Second Screen
- ConnecTV in second-screen strategy
ConnecTV has been working with network affiliates to keep eyes glued to interactive versions of the programs they’re watching instead of checking out a random site or Twitter feeds.
Read the article, via Variety http://www.variety.com/article/VR1118065117/
- ConnecTV Social App Adds Auto Syncing Timeline to Sync Your Social Media with Your Show
ConnecTV today announced a unique new SocialTV Timeline that dynamically syncs TV shows on mobile devices and offers a stream of integrated news, bios, special info, polls, and celebrity tweets.
Read the article, http://geeks.broadwayworld.com/article/ConnecTV-Social-App-Adds-Auto-Syncing-Timeline-to-Sync-Your-Social-Media-with-Your-Show-20130125
- Animal Planet and IntoNow Give ‘Puppy Bowl’ the Second-Screen Treatment
Animal Planet has teamed up with IntoNow, Yahoo’s TV app, to offer a “Puppy Bowl Plus” that lets viewers see additional cute photos of “Puppy Bowl” participants running with stuffed footballs, take quizzes, access video extras and visit a “Hall of Fame.”
Read the article, via Ad Age http://adage.com/article/special-report-super-bowl/animal-planet-intonow-making-puppy-bowl-social-tv/239378/
Technology
Mobile Ad Industry Calls for Standards As Devices Proliferate
The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) are imposing a new set of industry guidelines. The two groups released the “Mobile Phone Creative Guidelines” on Friday in order to help standardize mobile advertising industry-wide.
Read the article, via Ad Age http://adage.com/article/digital/mobile-ad-industry-calls-standards-devices-proliferate/239401/
Sports
Rachel Nichols leaves ESPN for CNN and Turner Sports
ESPN reporter Rachel Nichols is leaving to work for CNN and Turner Sports. The companies announced Thursday that Nichols will anchor a new weekend CNN sports program beginning later this year and will report on a wide range of sports.
Read the article, http://insidetv.ew.com/2013/01/25/rachel-nichols-cnn-turner-sports-espn/
Latin Market
- Latin Media Leaders: Cesar Conde, Univision
“We need to produce content viewers want and for the different ways that they want to consume it, but we need a business model that works and with this we brought in advertising partners and think we have found a model that is scalable.”
Read the article, http://tbivision.com/highlight/2013/01/latin-media-leaders-cesar-conde-univision/30521/
- A made-for-TV drama plays out in Spanish-language television dispute
One of the best-known talk programs on local Spanish-language television has been cancelled and its host is out of a job — the result of a made-for-TV drama unfolding in the South Florida Hispanic media industry.
Read the article, http://www.miamiherald.com/2013/01/25/3199421/a-made-for-tv-drama-plays-out.html
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The headlines and blurbs shared here appear as written in the source articles and complete URLs are included as links to allow those who are interested to read the source articles in full.
