What Was the Social TV Community Reading this Week?
This week, the most-read article on Social TV Daily was a piece by MIT Technology Review detailing the possibility that Cambridge, Mass.-based Akamai will enter the TV technology world.
Akamai, which claims to help deliver more than 25 percent of the Internet’s content, is considering developing a technology that could detect what a person is watching and stream secondary content to a smartphone or tablet in near real-time.
This would clearly be disruptive to the emerging constellation of Social TV apps — everything from GetGlue, Shazam and Zeebox to ConnecTV as well as the constant stream of new show and channel apps.
The idea makes sense as today’s SocialTV apps are not seamless to use due to network congestion or simple operator error. Many users simply opt to monitor hashtags on Twitter or their friends’ status updates on Facebook rather than bother to download an app, set up credentials and then actively engage.
Akamai is demonstrating the technology to broadcasters and other potential customers, MIT Technology Review reported.
Three articles tied for second most-popular for the week:
- Coca-Cola Builds Social-Media Game Around Super Bowl Spot
- DLD 2013: TV advertising to get smart
- CNN plans Hispanic broadcast TV network, CNN Latino
The most popular post of the week was Tuesday’s Social TV Must-Reads
Social TV Daily publishes a roundup of industry news weekdays at noon, covering the world of television, from technology, to deals and personalities to sports, social media and the Latin market.
