Tuesday’s Social TV Must-Reads
Video: Game of Thrones launches behind-the-scenes vlog on YouTube
Read the article, via Screen Rant http://screenrant.com/powers-fx-2013-syfy-alphas-canceled-mortal-kombat-legacy-season-2/
Yesterday’s U.S. presidential inaugural activities sparked 1.1 million inauguration-related tweets, with 27,795 tweets per minute at the peak, according to Twitter. Compare that to the reigning record of 33,000 tweets per second from Japan at the new year 2013. Looking toward the big events like the Super Bowl and the Oscars, we’re sure records will fall.
As we head into the second half of the TV season, new shows premiere tonight, there are lots of sports, technology and advertising news and so much more.
TV Highlights
- Emmy nod for Parenthood’s Monica Potter?
Season finale for family drama at 10 tonight on NBC.
Read the article, NYTimes via Seattle Times http://seattletimes.com/html/entertainment/2020166277_tvbriefs22xml.html
- TV Tuesday: Cooking reality show The Taste debuts
The new reality show on ABC primetime features chefs Anthony Bourdain, Nigella Lawson, Ludovic Lefebvre and Brian Malarkey as mentors to four teams of kitchen amateurs and pros vying for culinary supremacy.
Read the article, via Canada.com http://o.canada.com/2013/01/22/tv-tuesday-cooking-reality-show-the-taste-debuts/
- TV show lands newspaper reporter in excitement around nation
Geoff Edgers is writer, co-creator, and host of a new weekly Travel Channel show, Edge of America, that takes the Boston Globe reporter on “the great American road trip” to experience firsthand some of the things Americans like to do for fun.
Read the article, via Philly.com http://www.philly.com/philly/entertainment/20130122_TV_show_lands_newspaper_reporter_in_excitement_around_nation.html
Lauren Graham – the star of Gilmore Girls and Parenthood – has joined Twitter as @TheLaurenGraham. She will be live-tweeting the season finale of @NBCParenthood on Tuesday, Jan. 22 from 10-11pm EST, providing behind the scenes commentary and chatting with fans about one of TV’s most popular shows. Till then, use #AskLauren to tweet her questions, which she’ll answer during the finale. Read the article, via blog.twitter.com
TV Ratings
NFL Sunday TV ratings: Predictably huge, but also down
CBS and Fox, predictably, drew huge ratings for NFL conference championship games Sunday that will likely end up as two of the five highest-rated TV shows of 2013.
Read the article, via USA Today http://www.usatoday.com/story/sports/2013/01/21/nfl-cbs-fox-new-england-patriots-baltimore-ravens-san-francisco-49ers-atlanta-falcons/1851939/
Inaugural
- Inauguration 2013 in Social Media: Memes, Photos, Stats
During the ceremony, there were 1.1 million inauguration-related tweets, with 27,795 tweets per minute at the peak.
Read the article, via ABC News http://abcnews.go.com/blogs/technology/2013/01/inauguration-2013-in-social-media-the-memes-photos-stats/
- U.S. Politics on Facebook
”Beyonce,” “Kelly Clarkson,” “Inauguration,” “Oath,” and “President Obama” are among the terms that spiked on Facebook today as people shared comments about the 2013 Presidential Inauguration.
Read the article, via Facebook https://www.facebook.com/uspolitics/posts/10151235662271795
Advertising
- Twitter Hikes Promoted Trend for Super Bowl
A source close to the situation told Adweek the Promoted Trend for Super Bowl XLVII cost considerably more when compared to the regular rate. The source neither gave a dollar figure nor the brand that bought the slot, but suggested that there were plenty of interested buyers.
Read the article, via Adweek http://www.adweek.com/news/advertising-branding/twitter-hikes-promoted-trend-super-bowl-146684
- Rookie Advertisers Make Noise On Super Bowl Sunday
Bottom line: Rookies need to step up and make as much or more noise than Super Bowl veterans.
Read the article, via Media Post http://www.mediapost.com/publications/article/191410/rookie-advertisers-make-noise-on-super-bowl-sunday.html#axzz2IiYZ3ibj
- Nike takes social media in-house
The company’s internal social media teams will now manage all online communities from its Portland, Oregon, headquarters after previously outsourcing the responsibility to agencies such as AKQA, Wieden & Kennedy, Mindshare and R/GA.
Read the article, via Marketing Week http://www.marketingweek.co.uk/sectors/sport/nike-takes-social-media-in-house/4005240.article
Financials
Verizon’s FiOS TV Subscriber Growth Slows in Fourth Quarter
The telecom giant says it signed up 134,000 new pay TV subscribers, down from 194,000 in the year-ago period as it announced its Q4 financials.
Read the article, via THR http://www.hollywoodreporter.com/news/fios-tv-fourth-quarter-subscribers-414237
Technology
Akamai Moves to Optimize TV
Akamai, the Web optimization company whose servers deliver up to 30 percent of Web traffic, is setting its sights on creating a TV technology that can detect what a person is watching and stream secondary content to a smartphone or tablet in near real-time.
Read the article, via Technology Review http://www.technologyreview.com/news/509911/akamai-moves-to-optimize-tv/
Streaming
You can’t legally catch up TV online
Tristan Louis does a little research and finds that, of the top 50 TV shows on broadcast TV in 2012, only 11 were fully available for legal streaming from subscription services.
Read the article, via Forbes http://www.forbes.com/sites/tristanlouis/2013/01/22/you-cannot-legally-catch-up-tv-online/
Sports
- Manchester United buying out BSkyB stake in TV arm
Manchester United acquired a one-third minority stake in Manchester United Television from British Sky Broadcasting Group PLC, part of the soccer team’s goal of gaining complete ownership of the content production and distribution capabilities of the unit.
Read the article, via MarketWatch http://www.marketwatch.com/story/manchester-united-buying-out-bskyb-stake-in-tv-arm-2013-01-22
- Dodgers TV deal could mean another sports channel for Los Angeles
Time Warner Cable is in advanced talks with the Dodgers for a deal involving the storied franchise’s television rights. According to the Los Angeles Times, Time Warner Cable is prepared to pay upward of $7 billion for the right to be in business with the Dodgers for the foreseeable future.
Read the article, via LA Times http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-dodgers-twcable-20130121,0,2201738.story
- SBJ: Fuel to Become Fox Sports 2; FX Will No Longer Carry Sports
Fox Sports will debut a second 24-hour sports network this summer. News Corporation will convert the Fuel cable network into general sports channel ‘Fox Sports 2′ this August, Sports Business Journal reported Monday.
Read the article, via Sports Media Watch http://www.sportsmediawatch.com/2013/01/sbj-fuel-to-become-fox-sports-2-fx-will-no-longer-carry-sports/
- Kobe Bryant Announces He’ll Live Tweet During NBA TV Airing of His 81-Point Game
Lakers star will celebrate 7th anniversary of his 81-point game by tweeting it.
Read the article, via Bleacher Report http://bleacherreport.com/articles/1495331-kobe-bryant-announces-hell-live-tweet-during-nba-tv-airing-of-his-81-point-game
Latin Market
Mexico’s Televisa to beef up sports coverage, Univision
The Mexican broadcaster will move heavily into social media and audience participation to improve its sports coverage, again concentrating on soccer, an area it and No.2 broadcaster, TV Azteca, have ruled for years, but now face rising competition from the world’s richest man, Carlos Slim.
Read the article, via Reuters http://www.reuters.com/article/2013/01/22/mexico-televisa-idUSL1N0AR07D20130122
