Thursday’s Social TV Must-Reads (Jan. 31)

The red-letter event tonight is the finale of 30 Rock. Will it rule social-media buzz? We’ll check first thing tomorrow.

This morning, we ran a quick search of the Facebook Q4 financials transcript and found only one mention of TV, television, broadcast or cable.

We also found a story about a startup creating a guide to show-related live tweeting that’s getting some TV networks’ attention.

Other news today includes the ongoing changes at CNN under Jeff Zucker, Twitter and the Super Bowl, the Calvin Klein Super Bowl ad and social-media campaign, TV ratings, mobile,  the emerging and fast-growing Latin market and so much more.  Take a look.

TV Highlights

The big deal on television tonight is the finale of “30 Rock.” You can click the links for other insights, but the buzz is around 30 Rock.

Via TV Line http://tvline.com/2013/01/31/30-rock-do-no-harm-conan-what-to-watch/

’30 Rock’: Saying good-bye without tears

There are many reasons to praise the seven years of “30 Rock,” and they can all be summed up by saying Tina Fey and the rest of the cast and crew classed up the joint week after week. They showed us what broadcast television can be. It’s a lesson the medium would do well to take to heart.

Read the article, http://blog.sfgate.com/dwiegand/2013/01/30/30-rock-saying-good-bye-without-tears/

TV Ratings

• Fox News ratings hit 12-year low

Fox News prime time ratings fell to a 12-year low in January 2013, according to Nielsen data.

Read the article,  http://blogs.denverpost.com/ostrow/2013/01/30/fox-news-ratings-12year/12626/

• Super Bowl 2013 Odds: TV ratings prop betting

The OVER/UNDER for the national American television rating for Super Bowl XLVII is 46, according to Bovada. The sportsbook is also lining an O/U on the average viewership of 111 million.

Read the article, http://www.sbnation.com/nfl/2013/1/30/3932924/super-bowl-2013-odds-tv-ratings-prop-betting

Twitter Ups Its Game in Super Bowl Ads

Twitter is offering advertisers a number of ways to connect with customers around the Super Bowl. Bowl advertisers can buy promoted tweets and trends around the game to ensure that people watching and talking about the game are also seeing their message on the second screen.

Read the article,  http://www.cnbc.com/id/100419767

New Twitter-Style ‘TV Guide’ Makes Tweeting Easier

Chirp Guide, a website recently launched by Upper East Side resident Rob Schutz, provides Twitter users a directory of live tweet streams for an event or broadcast — from political debates to press conferences to reality TV shows. Some television networks — such as Lifetime and the History Channel — are promoting their live tweets on Chirp Guide too.

Read the article, http://www.dnainfo.com/new-york/20130131/upper-east-side/new-twitter-style-tv-guide-makes-tweeting-easier

Financials

Facebook’s CEO Discusses Q4 2012 Results

Earnings Call Transcript. [One mention of television]

“In the fourth quarter, we launched a new way for advertisers to buy guaranteed ad impressions with the goal of helping them reach massive audiences on mobile. Wal-Mart used this target block over the important Thanksgiving weekend to deliver 50 million mobile ads to their existing and potential customers. We think this is a very important fact in the evolution of mobile advertising as these numbers rivaled a scale of broader web and TV campaigns.”

Read the article,  http://seekingalpha.com/article/1145381-facebook-s-ceo-discusses-q4-2012-results-earnings-call-transcript?page=1

Advertising

• Calvin Klein Inc. to Make Super Bowl Debut

On game day, all of Calvin Klein’s official social media platforms, including Facebook, Twitter, Tumblr and YouTube, will be transformed with the new creative to support the product launch. Digital content will also be shared via Vine, Twitter’s new video-sharing app. Once it airs, it will also be included in Twitter’s #adscrimmage and YouTube’s Ad Blitz contests for the year’s best Super Bowl commercials voted by fans.

Read the article, http://www.wwd.com/media-news/fashion-memopad/calvin-klein-inc-to-make-super-bowl-debut-6679003?module=hp-media

• Facebook’s Sean Bruich on the Importance of Measurement in the Digital Age

At the Webtrends Engage conference Wednesday in San Francisco, Facebook Head of Measurement Platforms and Standards Sean Bruich discussed the paradigm shift as companies move from traditional marketing to digital marketing.

Read the article, http://allfacebook.com/facebook-sean-bruich-webtrends-engage_b109673

Cord Cutting

• How mobile technology is changing the face of broadcast

There is no doubt about it, broadcast on mobile is about to take off and channel owners and content owners alike are facing the exciting challenge of racing to be first. However, the question is not about the technology’s availability to make this possible, but how the services should be designed and how they will be used.

Read the article, http://www.guardian.co.uk/media-network/media-network-blog/2013/jan/31/mobile-changing-face-broadcast

• TV viewing: No cable, no antenna, no problem

Friday marks the next big step for Netflix, one that CEO Reed Hastings says could be a “defining moment” not just in the future of his company but also in the future of television.

“House of Cards,” a 13-part remake of a British political drama, has its premiere exclusively on Netflix, which bought the series over competitors including HBO.

Read the article, http://www.stltoday.com/entertainment/television/gail-pennington/tv-viewing-no-cable-no-antenna-no-problem/article_26b040b4-d559-5fb6-8ad2-5524036f3f1f.html

People

Is There Still Room for Soledad O’Brien at CNN?

Soledad O’Brien was overjoyed when she heard the news that her former boss at NBC would become her new boss at CNN. “To me, Jeff Zucker is synonymous with winning,” she told TVNewser back in December. “He’s an incredible news executive. I want to be on a team that strategizes how to win.”

Read the article, http://www.thedailybeast.com/articles/2013/01/31/is-there-still-room-for-soledad-o-brien-at-cnn.html

Sports

• Social media stirs Super Bowl ad buzz

“One of the goals has always been not just the (viewing) audience, but the word of mouth afterwards,” said Matt Miller of the Association of Independent Commercial Producers. “Social media just puts that on steroids.”

Read the article, http://phys.org/news/2013-01-social-media-super-bowl-ad.html

• CNN’s Bleacher Report Programming Launches Saturday

Sports Illustrated who? Turner’s $175 million acquisition of Bleacher Report happened way back in August after the company parted ways with SI; now, its partnership with CNN cemented earlier this month, the digital sports property will begin working with the news network on televised content starting with Super Bowl XLVII. The first show? Kickoff in New Orleans: A CNN-Bleacher Report Special , co-hosted with Turner Sports vet Ernie Johnson by the network’s most recent sports desk hire, former ESPNer Rachel Nichols and sponsored on-air by BlackRock and Hampton Inn, who will also sponsor all lead-up coverage to the Bowl.

Read the article, http://www.adweek.com/news/television/cnns-bleacher-report-programming-launches-saturday-146886

• How NBA Players Became the Kings of American Social Media

NBA rules sports on social media for the U.S., but not globally.

Read the article, http://bleacherreport.com/articles/1507329-how-nba-players-became-the-kings-of-american-social-media

Latin Market

• (RELEASE) Univision Deportes and ESPN Link Up on Mexican Soccer in the U.S.

The agreement grants ESPN’s English-language networks and digital platforms the media rights to Mexico’s home FIFA World Cup qualifying matches and international friendlies. The English-language coverage will complement Univision’s popular Spanish-language coverage of the Mexican Team on broadcast, cable and interactive platforms.

Read the release, http://tvbythenumbers.zap2it.com/2013/01/30/univision-deportes-and-espn-announce-agreement-to-increase-reach-of-mexican-soccer-in-the-u-s/167386/

• Porter names Univision’s Valencia multicultural SVP

Porter Novelli has appointed Univision Interactive Media executive Diana Valencia to serve as SVP of multicultural marketing, a newly created position at the agency.

Read the article, http://www.prweekus.com/porter-names-univisions-valencia-multicultural-svp/article/278175/

• Telemundo hooks Samsung smart TVs, mobiles on telenovelas

A new app for Samsung devices, Telemundo Internacional VOD, will make its way to the devices offering one-click access to episodes of four of Telemundo’s top offerings: La Reina del Sur, Dame Chocolate, Decisiones and La Diosa Coronada.

Read the article, http://www.rapidtvnews.com/index.php/2013013126107/telemundo-hooks-samsung-smart-tvs-mobiles-on-telenovelas.html

Releases

• XFINITY Presents: The Ultimate Sports Social Media Job

Applicants are asked to create a short video and statement detailing why they should be the next person to take over the @XFINITYSports handle.

Read the article, http://www.massivereport.com/2013/1/30/3932898/xfinity-presents-the-ultimate-sports-social-media-job

• iSpot.tv Set to Host Playoff Game for Ads From the Big Game

The company’s 2013 Spot Bowl game will feature 32 of the top seeded ads from the Big Game.

Read the article, http://www.marketwire.com/press-release/ispottv-set-to-host-playoff-game-for-ads-from-the-big-game-1751360.htm

Social TV Daily publishes a daily roundup of news articles from across the Internet. Excerpts are drawn from the content and full URLs are included.