Wednesday’s Social TV Must-Reads (Jan. 30)
Where’s the TV buzz going to come from tonight? Big night with Idol auditions, Top Chef on a ship, the best ever Super Bowl commercials or, the critics’ fave, The Americans? We’ll see tomorrow. Also tomorrow, Facebook reports financials. But lets look at today.
In sports, Barcelona is creating its own social network, while ESPN magazine will start using Klout social media analysis in its pro athlete coverage.
In the Latin market, President Obama is interviewed by Telemundo and Univision, and, from Ad Age, pushback on Univision’s new services.
Click the link below to get our daily roundup of news for Social TV professionals and let us know what you think!
Top Article
AT&T Bites Deeper Into ‘Vampire Diaries’ With Social ‘Rehash’
The telecommunications provider is expanding its relationship with “Vampire Diaries,” which goes back about three years, to present what the CW calls a “rehash show,” the best moments chosen by fans via social media and showcased on Facebook.
Read the article, http://adage.com/article/media/t-bites-deeper-vampire-diaries-social-rehash/239473/
TV Highlights
On American Idol, the auditions continue, 8 p.m. Fox. At 10 on Bravo, Top Chef, there’s ocean liner cooking and iceberg lettuce, what could go wrong? Also at 8, CBS features viewer picks for the greatest Super Bowl commercials ever.
Read the article, via LA Times http://www.latimes.com/entertainment/tv/showtracker/la-et-st-wednesdays-tv-highlights-nature-on-koce-20130129,0,5049804.story
‘The Americans’ series premiere on FX
This new period drama looks promising. It follows two KGB spies (Matthew Rhys and Keri Russell) posing as a married American couple in the suburban Washington, D.C., area right after the election of Ronald Reagan as president. Series premiere, 10 p.m. Wednesday on FX
Read the article, via Seattle Times http://seattletimes.com/html/television/2020240784_tvpicks30xml.html?prmid=head_main
TV Ratings
‘The Following’ grows in its second week, ‘Bones’ improves too
FOX averaged 9.6 million viewers and a 5.8 rating/9 share in households to lead Monday night. ABC (7.2 million, 4.8/7) edged CBS (6.8 million, 4.4/7) for second. NBC took fourth with 5.3 million viewers and a 3.4/5. The CW (1.1 million, 0.7/1) trailed.
Read the article, http://blog.zap2it.com/frominsidethebox/2013/01/tv-ratings-the-following-grows-in-its-second-week-bones-improves-too.html
Social Media
Who Owns, Controls Social Media Activity
Now that the use of social media is part of the TV newsroom norm, the industry is wrestling with the next wave of issues associated with the medium — hashing out matters ranging from who owns on-air personalities’ Facebook accounts to delineating between professional and personal tweets.
Read the article, http://www.tvnewscheck.com/article/65102/who-owns-controls-social-media-activity
Financials
What to look for in tomorrow’s Facebook earnings report
Investors will not only look for Facebook to beat estimates, but they’ll be looking closely at how Facebook’s mobile, advertising and commerce revenue comes in.
Read the article, http://vator.tv/news/2013-01-29-what-to-look-for-in-tomorrows-facebook-earning-report
People
- Do Not Mess With Oprah on Twitter, Because She Will BURN You
Some person on Twitter had the nerve to say that Oprah looked “old as hell” on TV last night, and I guess Oprah somehow has time to read the @ replies she gets from her ten billion followers because she actually responded to it.
Read the article,http://www.uproxx.com/tv/2013/01/oprah-twitter-burn/
- ‘TV channels don’t matter now’: Ricky Gervais talks Twitter, new sitcom Derek and controversy
“The times they are a-changing. TV channels must embrace it and use it . . . It is not a democracy at all. You have to do your own thing… people don’t know what they want.”
Read the article,http://www.mirror.co.uk/tv/tv-news/ricky-gervais-on-derek-and-future-plans-1562595
Research
Social media campaigns need more scale and ‘seriousness’, new Warc study argues
Marketers need to apply the same seriousness to planning, budgeting and measuring campaigns with a social media element as is expected from the best traditional campaigns, according to a report from Warc.
Read the article, http://mediatel.co.uk/newsline/2013/01/30/social-media-campaigns-need-more-scale-and-seriousness-new-warc-study-argues/
Content
YouTube Set to Introduce Paid Subscriptions This Spring
These people said YouTube could introduce the paid channels as early as the second quarter of this year. One of them said that the channels could be introduced to the public at the Digital Content New Fronts in late April.
Read the article, http://adage.com/article/digital/youtube-set-introduce-paid-subscriptions-spring/239437/
Release
Brandwatch Study Reveals Top TV Shows Taking Advantage of “Dual Screening” to Drive Twitter Coverage
A study released today by social analytics and monitoring company Brandwatch shows that the simple step of displaying a hashtag at the beginning of a TV show can increase its relevant social conversation by 63%.
Read the article,http://www.prnewswire.com/news-releases/brandwatch-study-reveals-top-tv-shows-taking-advantage-of–dual-screening-to-drive-twitter-coverage-188845941.html
Advertising
Super Bowl increases TV ad revenue and second screen social interaction
For CBS alone, media buyers estimate the haul will be between $10 million-$12 million for the second screen all by itself — not much compared to the Bowl proper, but a huge bump up from the estimated $2 million that NBC made on its second-screen advertising last year.
Read the article,http://www.zdnet.com/super-bowl-increases-tv-ad-revenue-and-second-screen-social-interaction-7000010560/
Sports
- Suggs, Webb, stand out at Super Bowl media day
The AP shares tidbits from the media day festivities.
Read the article, http://www.nebraska.tv/story/20804077/suggs-webb-stand-out-at-super-bowl-media-day
- Local Twitter Guide for Super Bowl
From WWLTV
Read the article, http://www.wwltv.com/news/Local-Twitter-guide-to-Super-Bowl–188896471.html
- Barcelona launches social media platform
FCBfeel.com will allow members and fans to share information and their interests about any part of the club. The platform is structured into channels dedicated to each of Barcelona’s sports teams and the players themselves.
- Klout, ESPN Deal Fuses Sports, Social Media Influence
Profiles in ESPN Magazine will feature a closer look at players’ Klout scores, and Klout will provide analysis of players, which will be featured on ESPN.com’s Playbook.
Read the article, http://www.pcmag.com/article2/0,2817,2414810,00.asp
Latin Market
- Obama talks immigration on Spanish TV
Obama’s interviews with Telemundo and Univision will be released at 6:30 p.m. ET.
Read the article, http://www.usatoday.com/story/theoval/2013/01/30/obama-immigration-telemundo-univision-spanish-language/1876565/
- Beware: Univision Aims to Be a One-Stop Solution for Marketers
The quality of Hispanic research will take a step backward, as Univision continues to flood the marketplace with self-serving research.
Read the article,http://adage.com/article/the-big-tent/beware-univision-s-internal-agency-marketers/239321/
Social TV Daily publishes a daily roundup of news articles from across the Internet. Excerpts are drawn from the content and full URLs are included.
