Tuesday’s Social TV Must-Reads (April 30)

Our top story is Nielsen’s announcement this morning of its pilot program to measure TV content viewed online, a move that will encompass sweeps in May and go through July.  For other top stories in our mid-day roundup

  • Yesterday, Barry Diller spoke about Aereo at the Milken Global Conference in Los Angeles.
  • Previews of earnings reports this week
  • Upfronts announcements, including Microsoft, Yahoo, Fox and Univision
  • A new sports app for real time, the next possible TV deal and a partnership for Major League Baseball
  • The Latin Market
  • People news

Additionally, what the TV critics are recommending for tonight, last night’s Social TV buzz as well as coverage of the TVNext Conference in Boston on Monday and yesterday’s session of the AHAA Conference in Miami

Top Stories

Nielsen Pilot Program for New Content Ratings

NEW YORK — Today Nielsen announced a pilot program for Nielsen Digital Program Ratings, which will measure audiences for TV content viewed online. A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC, and Univision have all signed on to participate in this test, which will begin in May and run through July.


Barry Diller Uncensored: On Aereo’s Enemies, John Malone And More

Media mogul Barry Diller has been around many proverbial blocks in his day and has been deeply involved in all aspects of the media and internet businesses for nearly half a century. A UCLA dropout, Diller started out in the mail room at the William Morris agency.



Video: A Conversation with Barry Diller

Barry Diller, long a titan of the entertainment industry, has become a titan of services and media on the Web as chairman of conglomerate IAC and Expedia, the well-known travel site. Now he oversees a wide range of offerings that include search, online dating and local businesses with brands that include Match.com, Ask.com, HomeAdvisor and the Daily Beast.



France’s new wave – TBI Vision

With shortform content, event TV and international copros, a new wave of French producers are keeping TV as a core business but experimenting with digital and new collaborative models, reports Pascale Paoli-Lebailly. Last year, the French TV market found a new El Dorado — shortform comedy formats.




Earnings Preview: Media in Spotlight

We’re heading into the end of the heavy period of earnings season: Next week just over a quarter of the S&P 500 is set to report.



Forbes Earnings Preview: Comcast

Analysts have become increasingly bearish on Comcast (CMCSA) in the month leading up to the company’s first quarter earnings announcement scheduled for Wednesday, May 1, 2013. The consensus analyst estimate has moved from 51 cents a share to the current prediction of earnings of 49 cents a share. Analysts are estimating [...]




Year Two Of Digital Entertainment Upfronts Gets Underway – SHOOTonline

There will be plenty of hoopla this week in New York at the second Digital NewFronts, the digital world’s take on the annual TV “upfront” tradition. But ahead of this year’s five-day-long overture to Madison Avenue, there is substantive talk regarding the great progress of digital entertainment.



Why the NewFronts Shouldn’t Mimic the Upfronts So Much | Special Report: TV Upfront – Advertising Age

With the 2013 NewFronts now upon us, the digital quest for TV budgets continues. But the reviews for last year’s NewFronts were only mixed. There are ways things could go much better this year.


Upfronts: Fox Sets First ‘FanFront’ Event

Upfront Week is no longer just an industry event. Fox is turning the annual dog and pony show — where networks present their 2013-14 lineups to advertisers — into a fan event, announcing its first-ever Fox FanFront.



Yahoo continues content push with exclusive WWE partnership and original programming

Last week, Yahoo CEO Marissa Mayer announced an exclusive deal to offer Saturday Night Live’s clip library online, but it turns out that was just the tip of the content iceberg. Today, Yahoo is revealing a slew of new programming deals that run the gamut from partnerships with ABC News and WWE wrestling to new original programming including a John Stamos comedy about celebrities losing their virginity.



Yahoo rolls out new display ad units for news feeds & video content

Showing that Yahoo is definitely concerned with improving its advertising business, CEO Marissa Mayer just announced two new ad units that are distinctly focused on Yahoo products and services. Yahoo is currently implementing a new strategy that will see plenty of useless products trashed while popular products/services refined and improved.



45 Million Unique Viewers Watch Professional Online Content Each Month

With Digital Content Newfronts kicking off in New York, event sponsor Interactive Advertising Bureau has released a study detailing the popularity of what it calls “original professional online video” (OPOV). Per IAB, such video now receive 45 million monthly uniques in the United States. Let’s put that number in perspective a bit.



Yahoo rolls out six original shows and new TV partnerships

Aiming to bring users more content, the company is launching Web shows, starring Ed Helms, John Stamos, and Cheryl Hines, and debuting programming from WWE, ABC News, CNBC, and Conde Nast.



Digital Upfronts Monday: Tubefilter’s Guide to NewFronts Presentations

Last year Hulu, AOL, Microsoft Advertising, Digitas, Yahoo!, and Google/YouTube joined forces to chart new territory in media through the Digital Content NewFronts. Digital Content NewFronts were launched to create a marketplace to showcase and sell high-value original video content and adjacent advertising opportunities in digital media.



NewFronts: Microsoft Pushes ‘Brand Safe’ Content Into StageDoor

Microsoft unwrapped a light slate of new content at its Digital Content NewFronts event, with the few highlights including “StageDoor,” an MSN video content destination that aggregates “brand-safe” video content into nine channels, and pact for electronic-dance music content. StageDoor (a codename) is designed to be a more TV-like experience than what is found today on online portals, according to Microsoft.




Beyond The Box Launches A TweetDeck For Sports

Like many avid sports fans, Shailo Rao, Sagar Savant and Vam Makam are well-familiar with how frustrating it can be to find quality, relevant sports content — especially on Twitter and other social media. Rao tells me over coffee that, as a PhD student at Stanford, he spent years trying to create..



MLB expands YouTube partnership with highlights and international live streams

Major League Baseball and YouTube today announced a deeper partnership between both sides that will bring current-season highlights and archival footage to the video streaming site. Additionally, the new agreement allows baseball fans outside the US, Canada, South Korea, Taiwan and Japan to watch two live games each day during the regular season.



10 Degrees: Phillies next in line for Dodgers-esque TV deal that’ll keep them among MLB’s big boys

The Phanatic isn’t the only one crazy about the Phillies. Philly’s team could land a $5B TV deal. (USA Today Sports) … An aphorism for modern baseball times, from the noted poet Scott Boras: “These days, a franchise’s No. 4 hitter is no longer in uniform. The No.



Latin Market

‘Premios TVyNovelas’ Reaches More than 7.1 Million Viewers

(Release): The novela ‘Por Ella Soy Eva’ was the top winner at ‘Premios TVyNovelas’ 2013.  The 31st Annual Edition of “Premios TVyNovelas” reached more than 7.1 Million viewers.



Univision Taking Enrique Iglesias Upfront Performance to Times Square

When networks present their upcoming slates to advertisers each year, they often feature hot musical acts performing for just a few hundred ad buyers. Not this year: When Enrique Iglesias headlines Univision Communication’s upfront on Tuesday, May 14, he’ll sing not only to advertisers at the New Amsterdam Theater, but also to Times Square.




Telemundo taps former Univision exec for strategy role – TBI Vision

Telemundo has hired Mario Ruiz, a former talent exec at Univision. He will be senior VP of talent development and strategy at the NBCUniversal-owned US Hispanic broadcaster. Having worked as VP, talent, at Univision between 2004 and 2011, Ruiz was most recently at the Latin Academy of Recording Arts & Sciences.


Shazam appoints new chief exec ahead of IPO ” Digital TV Europe

Second screen app and media recognition specialist Shazam has appointed former Yahoo! executive Rich Riley as its new CEO, shifting long-term boss Andrew Fisher to the new full-time role of Executive Chairman as it gears up for a planned IPO.


Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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