Tuesday’s Social TV Must-Reads (May 7)

YouTube is rumored to be ready to launch pay channels, Samsung acquires a second-screen startup, Aereo is suing CBS, and Facebook may start running ads against video are our picks as must-read stories for Social TV professionals in our daily mid-day roundup.

In the latest ratings, ‘Game of Thrones’ on HBO hit another series high on Sunday night. Have the NewFronts signaled the beginning of the connected era in TV? Check out the article. In more upfronts news, Jennifer Lopez is fronting for NUVOtv next week. Also, check out our picks for stories about social advertising, including a look at P&G and Facebook, and an examination of the value of Facebook fans as well as a list of the top 5 advertisers.

In apps news, Google rolls out “Fiber TV,” a study of Second-screen and sports news and updates from the Latin Market. Read on and tell us what you think!


YouTube channels at $1.99 per month could launch

50 channels tapped for content-for-pay trial Video streaming giant YouTube is nearly ready to begin offering some of its customers a subscription pricing model for their content channels, according to reports.



YouTube to advertisers: we’re the new TV, because we’re nothing like TV

By any reasonable measure, YouTube is one of the web’s giants. Google announced in March that the site was drawing one billion unique viewers a month, and a good video can help lift a performer like Justin Bieber or Psy to offline stardom. Now, YouTube is turning those view counts into a full assault on traditional television.



Samsung acquires second-screen startup MOVL

Samsung has acquired the Atlanta-based second-screen startup MOVL. The acquisition happened last month but hasn’t been reported until now. Terms of the deal haven’t been disclosed, but it looks like a typical acqui-hire. A MOVL spokesperson confirmed the acquisition when contacted by GigaOM, sending over the following statement: “In April 2013, two years after inception,…



Internet TV startup Aereo sues CBS

NEW YORK Internet TV startup Aereo wants a federal court to declare its service legal across the nation. Aereo takes free signals from the airwaves and sends them over the Internet to paying subscribers. Federal courts in New York have been issuing preliminary rulings declaring that Aereo’s service is permitted under copyright law.



Facebook New Program Could Generate Billions

Facebook Inc (NASDAQ:FB) has been relatively quiet in the news of late, though it’s sure to be in the spotlight again when the first anniversary of the botched IPO comes up later this month.



‘Game of Thrones’ ratings climb continues

For the fourth week in a row, HBO’s Game of Thrones hit a series high in the ratings. Sunday night’s 9 p.m. telecast delivered 5.5 million viewers. Across two plays viewership also hit a new gross nightly high with 6.8 million viewers, surpassing the third season’s debut evening (which had two replays instead of one).



Television ends. Connected TV Begins at NewFronts

It’s rare that you get to watch – up close – as a massive industry changes. But this week Television, as we know it, ended. And the world of connected, curated, community TV began. It was breathtaking to behold. AOL. Yahoo. YouTube. Three huge players – each took a stand and claimed a [...]



Jennifer Lopez to Present at NUVOtv’s Upfront Event

Jennifer Lopez has signed on to help unveil the 2013-14 programming slate for NUVOtv with the network’s executives on Wednesday, May 15 at the Edison Ballroom in New York City. The actress and singer, who is a partner with the network, will also share NUVOtv’s vision on why it’s the entertainment destination for modern Latinos during the upfront presentation.



How Facebook Helped Screw Up P&G’s Ad Budget

A year ago, Procter & Gamble CEO Bob McDonald told Wall Street that a key part of his cost-savings program would include cutting 5,700 jobs and using more social media like Facebook and Google, which deliver “free” ad impressions. He hoped to chop $1 billion in costs off P&G’s massive $10 billion annual ad budget, the biggest on the planet.



2M Facebook fans better than Super Bowl ad, celeb endorsement … or Twitter followers

Small business owners would rather have two million engaged Facebook fans than a Beyoncé endorsement, a Super Bowl ad … or two million Twitter followers. Well, duh. Facebook fans are the holy grail of small business, according to a recent study.



These 5 Companies Spend the Most on Advertising (CMCSA, GM, PG, T, VZ)

Unless your name is Coca-Cola, which sells its products in all but two countries around the globe, or you are the sprout from which nearly all technological innovation over the past decade has sprung (i.e., Apple), then chances are advertising is a key component to success.



Google’s “Fiber TV” app is now available on iPad

TelecomsTech has previously reported about Google’s “Fiber” initiative, bringing high-speed broadband and TV packages to select areas of Kansas City. As part of the TV service a mobile app had been released on Android – and now a similar app has just been unleashed on the iPad.



Brands Are Giving Precious Ad Real Estate to Tumblr

Brands are starting to plug Tumblr into paid ads, just like they did with Facebook a few years ago. In what could be an industry first, Champs Sports may put its Tumblr address in its TV buys during this month’s National Basketball Association’s playoffs.



BII REPORT: Why The “Second Screen” Industry Is Ready For Prime-Time

Watching television while also using a smartphone or tablet is one of the most popular leisure activities of the mobile era. The mobile industry is working hard to create mobile apps and sites that relate to what’s on TV, in order to capitalize on this behavior.



Fox Taps TSN’s SportsCentre Team as Main Anchors for “Fox Sports Live”

The story first surfaced over the weekend and now it’s been made official by Fox Sports. TSN’s late night SportsCentre team of Jay Onrait and Dan O’Toole will become the main anchors for Fox Sports 1′s nightly “Fox Sports Live” that will air at 11 p.m. ET.


T-Mobile releases TV subscription app for iPhone users

T-Mobile has finally released a TV subscription app for iPhone users. Those willing to pay the subscription fees can enjoy live TV shows, pre-aired programs and videos clips of their favorite TV programs by downloading the T-Mobile TV app from App Store. The initial subscription fee begins from $12.99/month.



Big Social Data Unlocks the Power of Engaged Viewers

One of the most powerful aspects of social media and the social business intelligence it enables are the derivative properties of the massive social conversations taking place every day. Not only do people tweet, post and blog on a continuous basis, but also they do so while engaging in a wide array of other activities.



Big Ten schools’ payoff from TV projected at $25.7 million

The Southeast Conference can claim bragging rights to college football supremacy, but it still has a way to go before it can come close to the Big Ten when it comes to generating revenue from television. Big Ten schools are expected to receive a record payout — $25.7 million to each school — from the conference this year, according to the St.



‘La Voz Kids’ Ranked #1 Reality Premiere in Telemundo’s History, Averaging 1,695,000 Total Viewers

(PRESS RELEASE) the two-hour premiere of Telemundo Media’s much-anticipated reality show “La Voz Kids” (7PM ET) ranked as the #1 reality show premiere in Telemundo’ s history averaging 1,695,000 total viewers, +74% vs. season-to-date in the time period, and 873,000 adults 18-49, +60% vs. season-to-date in the time period, according to Nielsen.



Univision Begins Rolling out RAMP for Content Search

(PRESS RELEASE) RAMP, the industry’s leading provider of next-generation video and search experiences for major online media publishers, today announced that Univision Communications Inc. has selected RAMP to deliver search across 96 Univision web and mobile properties. Univision began its roll out last week.


Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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