TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery | ClickZ

At an industry conference held earlier this week on social TV and entertainment, Tanner highlighted the dramatic shift away from real-time television viewing and described how it runs counter to the notion of social TV today. “Real time is an increasingly smaller piece of the viewing pie,” she said. Nearly nine out of 10 people recently surveyed by TV Guide said they don’t find new shows until after episodes or entire seasons air. “That’s a behavior that’s really hard to anticipate and really hard to plan for,” Tanner said.

Tanner is pushing for a broader definition of social TV, one more inclusive of the non-linear experience and less focused on real time. TV Guide’s survey also found that nearly one in three people are watching more paid video than they did last year. Paid content represents 10 percent of the one to five hours of average video time that consumers view on their smartphones or tablets on a weekly basis, she said.

via TV Guide Embraces Social for Anytime, Not Just Real-Time, TV Discovery | ClickZ.

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