#TVNext Highlights [View the story "#TVNext Highlights" on Storify] [<a href="//storify.com/krochmal/tvnext-highlights" target="_blank">View the story "#TVNext Highlights" on Storify</a>]<br /> <h1>#TVNext Highlights</h1> <h2>Social TV Daily editor Mo Krochmal grabs the highlights from the TVNext conference Monday, April 29, in Boston, via Twitter.</h2> <p>Storified by <a href=”http://storify.com/krochmal”>Mo Krochmal</a>· Mon, Apr 29 2013 14:32:32</p> <div>Check out Social TV Daily.com for coverage of the entire emerging Social TV and Second Screen industry.</div> <div>Social TV Daily | The place for real-time coverage of Social TV ecosphereZynga has signed a deal with Synacor that may gain it access to millions of cable and telecom subscribers. Synacor provides authenticatio…</div> <div>Prepping for tomorrow’s #TVnext at the Institute of Contemporary Art w/ @fabfo @Seany_Biz @andypelotas pic.twitter.com/X5km4XxZk0Mazy Yap</div> <div>Why am i trending? #tvnext pic.twitter.com/AAZQcGGrnLAndrés Hernández</div> <div>#TVNext presentations are starting soon! pic.twitter.com/trXPcjLY8Gandrewbudd</div> <div>ESPNers at #TVNext, @deRonbrown @wmerydith @steveclancy pic.twitter.com/cJUK5e9XyZandrewbudd</div> <div>#SocialTV hack by 17 yr Old Girl at #TVnext – tmblr.co/ZWSMItjllDS5Will Merydith</div> <div>Boston bound for #TVnext. Beautiful morning! instagram.com/p/YrzKGxKGw4/Kristofer Stokes</div> <div>5 months in the making. Now It’s game day. #TVnext (@ Institute of Contemporary Art – @icainboston) 4sq.com/ZviUzKMike Proulx</div> <div>Ready to represent @comugrad at #TVNext right now. Thanks again to the king of all things awesome @McProulx pic.twitter.com/CHK8ozfUaeChris Schretzenmayer</div> <div>Getting meta at #tvnext @ Institute of Contemporary Art instagram.com/p/YsFfICqVAh/Brian Annis</div> <div>Big energy at #tvnext already. Lots of smiling happy faces. Thx @McProulx pic.twitter.com/iP7U9GIRcyJeff Cutler</div> <div>Excited for the #tvnext summit! pic.twitter.com/xjUBEeMPFkChelsea Curry</div> <div>Crowded auditorium at #tvnext. Who knew @ICAinBOSTON had this space?! pic.twitter.com/dUnHYxw9cfJeff Cutler</div> <div>Note: @StevhenSays is taller than I thought he was going to be after seeing him on social media. #TVnextChris Schretzenmayer</div> <div>Spending the day at #tvnext Boston at the ICA. Will tweet highlights.MITSocialTV Research</div> <div>Shot from the cheap seats at #tvnext @ICAinBOSTON – lots of devices in use. #tech #connected #boston pic.twitter.com/OyKG3ctXrGJeff Cutler</div> <div>@hillholliday Loved the opening with #vh1 #TVnextDelphine Keza</div> <div>Karen Kaplan and Mike Sheenan #TVnext pic.twitter.com/NKj7iIta0ZSilviya Krasteva</div> <div>Cool logo #tvnext pic.twitter.com/RTAXc4Wl7zJustin Pagel</div> <div>@hillholliday kicks off #TVnext with a look at Belief+Behavior and notes that TV is not dying – @nielsen note we are watching 35 hrs a weekSuzanne McGee</div> <div>Talking belief and behavior at #tvnext – is TV dead? They say no! pic.twitter.com/X8NtTXaVLbJeff Cutler</div> <div>Not convinced that TV is still the center for the less than 30 demographic – the one that counts.. #TVnextWill Merydith</div> <div>First up at #TVnext – Belief & Behavior – the intersection of these two areas, the "messy middle", is where a brand builds meaning.Summer Dembek Latif</div> <div>#beliefandbehavior is key #tvnext pic.twitter.com/6M7VNAF2EdColin McCabe</div> <div>41% of recorded tv isn’t watched. #tvnextSteve Garfield</div> <div>True!! But 78% of this 77% is unrelated to TV. #tvnext pic.twitter.com/yytGlpnaNcJeff Cutler</div> <div>Unrelated activity on 2nd screen is due to the lack of quality _related_ content. This is changing FAST. #TVnextKyle Brink</div> <div>Nice job from Mike Sheehan and Karen Kaplan setting the stage for the day at #tvnextCindy Stockwell</div> <div>#TVnext opening: We watch more TV then ever (5 hrs / day). We watch 90% of it live. And we pay attention to other things while watchingCass Sapir</div> <div>Please welcome NPR’s @ulabeast for a morning keynote – A Fragmented "Cultureverse," joined by @adamcahill tvnextsummit.com/watch #TVnextHill Holliday</div> <div>Looking forward to a day at #tvnext #hillholiday instagram.com/p/YsNkN6IsaA/Mandy Gardiner</div> <div>Trendrr mentioned as the pulse for measuring tv’s performance on social #TVnextharmophone</div> <div>. @joelmchale, VH1 reality shows. These people GET me. #TVnextChris Schretzenmayer</div> <div>#tvnext NPR the fractured cultiverse – What is wrong with most people not getting all the jokes? Sounds good to me.thierryhubert</div> <div>#tvnext Wow, if 2% of your audience gets your jokes on TV, you’re doing well.Jeff Cutler</div> <div>@ulabeast talking about how to make pop culture references "pop." Key: only 2% of your audience needs to get the joke #TVnextEmily Saka</div> <div>Seats at #tvnext waiting for smarties. It’s like Merv Griffin meets @icainboston pic.twitter.com/YzLe5r04JWJeff Cutler</div> <div>Honey boo boo child is the decline of Western society. I like it #TVNextSteven Frey</div> <div>#tvnext the voice of many if often mediocre. The fragmented conversations are not brands. That is why they are interesting.thierryhubert</div> <div>Not getting some of the cultural references is like being an immigrant. @ulabeast #TVnextSuzanne McGee</div> <div>Love and Hip Hop dominates the Social TV space! #TVnext #vh1 @hillholliday thx @ulabeast pic.twitter.com/ogt2RMS054Pete Chelala</div> <div>Digging the Junot Díaz shoutout @ulabeast. He’s one of my favorite writers! #TVnextFolu A.</div> <div>#TVnext hmm, that was a smart marketing plug-in for the book! #marketing @hillhollidayDelphine Keza</div> <div>Fragmented culture is not a completely bad thing. Changing idea of where "the water cooler" is. #TVNextBrianna Martinez</div> <div>Irony alert! @ulabeast NPR reporter saying "back when people listened to the radio" at #tvnext @hillhollidayRick Mandler</div> <div>@6queensdrive ur boy Mike #mike&mike #tvnext pic.twitter.com/dZoQLOSeISJamie Sullivan</div> <div>Next we have Ed Erhardt & @michaelsmith from @ESPN on the future of #sports broadcasting. Don’t forget to submit your questions with #TVnextHill Holliday</div> <div>TV watercoolor now droplets of water – NPR’s @ulabeast. Intelligent insight at #TVnext connecting over TV content. pic.twitter.com/zL0rcun1t6Chuck Freedman</div> <div>#TVnext "ESPN is social fuel". Schitterende voorbeelden hoe adverteerders mee kunnen liften op #SocialTVSociale Kijkcijfers</div> <div>Wow #espn dominates the social world the numbers are incredible! #tvnextJohn Colaneri</div> <div>ESPN’s Ed Erhardt and Michael Smith at #TVnext pic.twitter.com/70Xyk67oElShannon Szypko</div> <div>#tvnext ESPN creating scales makes sense. Sound like you also create a culture of social interaction. Essential for audience engagement.thierryhubert</div> <div>Watching #TVNext live! Currently listening to @ESPN talk about how #socialmedia has changed #sports broadcasting @hillholliday @MayzYapChristopher Nguyen</div> <div>ESPN says social is table stakes for TV now #TVnextSocialGuide</div> <div>As somebody who is by no means a sporty spice, I have so much respect for @espn ‘s social media strategy. #TVnextChris Schretzenmayer</div> <div>Best Shows on TV Mad Men, The Good Wife, The Voice, The Walking Dead, Fox 25 News at 10 cc @JeffCutler #TVNextSteve Garfield</div> <div>#tvnext ESPN moving past following and tweet is the right strategy, but RTs means nothing if people don’t consume the tweets.thierryhubert</div> <div>It’s hard not to miss the days when everybody watched the Cosby Show #TVnext -the social Water cooler keeps it alive glamour.com/entertainment/…Breanne Diorio</div> <div>Didn’t realize how successful #ESPN is at integrating social engagement into their strategy. Take notes, kids #TVnextEmily Saka</div> <div>As a commentator picking a handle, it’s not just about your brand as an individual, but also part of the @ESPN brand – @MichaelSmith #TVnextMazy Yap</div> <div>Twitter strategy is now a part of a commentator’s job @espn @michaelsmith – makes sense since its such a powerful tool now #tvnextSasha Kamenetska</div> <div>ESPN’s @michaelsmith on stage at #TVnext talking how social has gone from fun to fundamental. pic.twitter.com/ZaAjL49rwzKristofer Stokes</div> <div>@michaelsmith reminding us that responsibly Tweeting involves properly representing yourself and associated brands #TVnextEmily Saka</div> <div>@hillholliday question for @michaelsmith: how is Instagram being used at ESPN? Is participation from a niche or mass audience? #TVnextNoah King</div> <div>@ESPN with such an influx of negative comments on players (like the fans we are!) is there a specific way you manage those fans? #TVNextChristopher Nguyen</div> <div>Trending on Twitter doesn’t necessarily help ratings but improves relevance. #TVnextStephen McVerry</div> <div>Trending on Twitter helps relevance with fans @michaelsmith #TVnextSocialGuide</div> <div>Wow. 48% of all twitter activity last Thursday night was about the #NFL draft. #TVnextSummer Dembek Latif</div> <div>Ed Erhardt from @ESPN said that 48% of Twitter activity on Thursday night was about the NFL Draft . #TVnextCass Sapir</div> <div>You know you’re at a social media conference when note-taking has been replaced by rampant live-Tweeting #TVnextEmily Saka</div> <div>Tune in to hear Michael Engleman from SyFy talk about The Transmedia World of Defiance tvnextsummit.com/watch #TVnextMazy Yap</div> <div>#tvnext setting my DVD for DEFIANCE now on my xfinity iPad app #defianceMike Flanagan</div> <div>.@ESPN is definitely the gold standard for sports networks in terms of integrating with social. #TVnext #SocialTVKevin T Vine</div> <div>A la carte content is already here via AppleTV, Netflix and Amazon video. It’s not going away because it’s what consumers want. #TVnextWill Merydith</div> <div>Does the game reveal spoilers of Defiance plot or does it progress with the season? #tvnextAndrés Hernández</div> <div>#tvnext SyFy #defiance game and show at once. Let’s hear about the connection with social media. In the Strategy?thierryhubert</div> <div>At #TVNext, the notion of a mythology coordinator or narrative arc checker is reality for many scripted programs. #futuretvJesse Redniss</div> <div>The technology that marries the storyline of Defiance with the game took 5 years to develop #tvnextFolu A.</div> <div>New series + MMO = big risk + bigger risk. Gotta admire SyFy’s willingness to go big or go home. Will be watching closely. #TVnextKyle Brink</div> <div>Damn, #Defiance and @syfy did their research. Not a huge gamer, but anyone back at BU play/watch? Thoughts? #TVnext pic.twitter.com/aPdWVB1f49Chris Schretzenmayer</div> <div>#TVNext Interestingly, live tweet screen is realtime while my phone has a profanity delay (my best guess). pic.twitter.com/55NgC3x2vrJeff Cutler</div> <div>Developing both a show and video game is costly. Was the return on investment valuable enough to do it again? #TVnextPaul Liotta</div> <div>@JeffCutler convergence? or entropy? #lowestcommondemoninator #tvnextTodd Randolph</div> <div>Defiance – future storytelling model for geek TV content. Imagine the Firefly treatment. #TVnext @scheuguy pic.twitter.com/XTznLqlwXIWill Merydith</div> <div>Here’s the two major audiences for #defiance @Syfy @DefianceGame #TVNext twitpic.com/cmvwocJoselin Mane</div> <div>Like the idea of strategic branding guardrails in content partnerships. #tvnextJeff Cutler</div> <div>Dodge had a vividly clear sense of who they were talking to when working on the integration with Defiance #TVnextFolu A.</div> <div>What would happen if #dodge had a negative public image. Would they pull them out? #longterm vs. shorterm brand partnership? #TVnextDelphine Keza</div> <div>The second, third and fourth screens at #tvnext pic.twitter.com/AYRaZS9KvYJeff Cutler</div> <div>Up next, hear about "The Engine Behind #Scandal’s Success" straight from @ABC’s @milque and the Scandal cast tvnextsummit.com/watch #TVnextHill Holliday</div> <div>Games have incorporated vignettes but #defiance is true integration; real transmedia. Results so far… #tvnext pic.twitter.com/8BHFCLxrKqDon Hoang</div> <div>As the ABC rep at BU, I’m digging the Disney-Family love right now with @milque! #TVnextChris Schretzenmayer</div> <div>@milque talking about @ScandalABC’s social media success! #TVNextBrianna Martinez</div> <div>Q&A with @mcproulx: The (Real) State of Social TV Right Now adage.com/u/Fq1m0b via @scheuguy #TVnext #SocialTVKevin T Vine</div> <div>Oprah learned about Scandal through the related trending topics. If that’s not a powerful social media endorsement, idk what is #TVnextFolu A.</div> <div>@dghoang @defianceworld doing something right for certain – 15k check-ins on #ViggleTV for the premiere #TVnextKyle Brink</div> <div>Dressed as President Fitz from @ScandalABC during the Mr/Ms BU pageant. Even that sparked social media conversation. #TVnextChris Schretzenmayer</div> <div>Creating "social events" for #Scandal and a one to one connection with fans. #TVNextBrianna Martinez</div> <div>@ScandalABC has enthusiastic cast who are all active on Twitter interacting with fans, letting the audience feel a 1-to-1 connection #TVnextMazy Yap</div> <div>Wow! Entire cast on @ScandalABC livetweets during each new episode. Go social or go home. #TVnextStephen McVerry</div> <div>ABC is AMAZING with hashtags/talent coordination. Not just Scandal, look at what they do with Once Upon a Time and Revenge! #TVnext @milqueChris Schretzenmayer</div> <div>Now, that’s a great use of hashtags. So on brand and engaging #TVnext #imc #scandalDelphine Keza</div> <div>Solid use of hashtags on @scandalABC with fans generating their own organically. @milque #TVnextSuzanne McGee</div> <div>#tvnext #scandal Great # strategy. How do you distinguish with the generic use of Scandal in other contexts. Especially when off-synch.thierryhubert</div> <div>High tweet volume aligns with high ratings for #Scandal @ABC ‘it’s cool to see it happen organically’ @milque #TVnextSocialGuide</div> <div>#tvnext Trending topics area is valuable real estate. – @milque of ABC @scandalabcJeff Cutler</div> <div>"We make sure to acknowledge our fans." – @milque #Scandal pioneering audience engagement – you’ll never watch it the same way #TVnextEmily Saka</div> <div>@McProulx yep! The set looks great, and the guests have been awesome! #tvnext pic.twitter.com/78xhsHNpOztinyenormous</div> <div>On "Dallas’s Big Comeback" is Tricia Melton from TNT. tvnextsummit.com/watch #TVnextHill Holliday</div> <div>I can only imagine the number of laptops and smartphones that are out at #TVNext #SocialMediaChristopher Nguyen</div> <div>High tweet volume and high ratings: correlation, causation, both? Answer will make or break social media teams at TV nets. #TVnextKyle Brink</div> <div>#tvnext: as content becomes time shifted (eg House of Cards: watch when you like) how do you incorporate a live engagement 2nd screen exp?Don Hoang</div> <div>This is a modernized continuation of Dallas, not a remake. It’s about bringing the ewings to life. – Tricia Melton #TVnextMazy Yap</div> <div>TNT’s Tricia Melton talking about how to successfully relaunch a classic #TVnextEmily Saka</div> <div>How did Turner decide how to use Larry Hagman’s unfortunate preseason passing in promoting S2? #TVnextSteve Brand</div> <div>The strategic insight that led the launch of Dallas centered on bringing the Ewings to life across all platforms #TVnextFolu A.</div> <div>To capitalize on nostalgia, #dallasquickies summarized each episode of the original series in a single tweet #TVnextFolu A.</div> <div>Seriously though, who shot JR? #TVnextPaul Liotta</div> <div>Dallas created fake Facebook’s for their characters. Remind anyone of Cloverfield’s campaign with MySpace? #MoveOnChris #TVnextChris Schretzenmayer</div> <div>Dallas story on Facebook is always told via voice of JR. #TVnextKhrista Trerotola</div> <div>The @RealJREwing fictional character has a Klout score of 80; combo of fictional Timeline and Twitter profile #DallasTNT #TVnext @harmophoneDon Hoang</div> <div>@dghoang ACR + recorded/scripted content stream to power your app = time-shifted 2nd screen win. Easy to do on #ViggleTV platform #TVnextKyle Brink</div> <div>Innovative use of Twitter for fan engagement "Twitter Quickie" @Dallas_TNT #TVnextSocialGuide</div> <div>View from our control panel working hard behind the scenes at @hillholliday’s #TVnext pic.twitter.com/RbYrKws3l8Mazy Yap</div> <div>Let’s take a peek together at the future of cable with @comcast’s Marcien Jenckes tvnextsummit.com/watch #TVnextHill Holliday</div> <div>Is anyone willing to say that the future of TV may not be cable, but rather thousands of apps in Apple and Amazon appstores? #TVnextWill Merydith</div> <div>"A Peak into the Future of Cable TV" with SVP & GM of video services Marcien Jenckes! #TVNextChristopher Nguyen</div> <div>a "peek at the future of cable" at #tvnext pic.twitter.com/CWVUmXh7j7Isaac Hepworth</div> <div>During the Olympics, online and mobile viewership complimented traditional broadcast instead of cannibalizing it #TVnextFolu A.</div> <div>can we as an industry please start using the correct twitter icon (thinner and looking upward)? #TVnext also, FB just updated theirs too.morgan</div> <div>#tvnext #comcast delivering IP based services through the cable box. Becoming the critical gateway of new experiences and data governencethierryhubert</div> <div>@hillholliday & #tvnext does Comcast see "authentication" as a barrier to entry? What did that look like for the London games?Pete Chelala</div> <div>Comcast rolling out new social guide to replace static program guide. #futuretv @comcast #TVnextSocialGuide</div> <div>Future of TV will allow service providers like comcast ability to blend traditional TV w/ customizable aspects of web, like pandora. #tvnextKhrista Trerotola</div> <div>By establishing the IP connection into the TVs, they open up a whole new set of cloud services to customers. @Comcast #TVNext #SMChristopher Nguyen</div> <div>In 10 minutes is @LauraNelson with a look at what we’ve all been Tweeting about on the #TVnext backchannel — then LUNCH!Mike Proulx</div> <div>#tvnext #comcast box is not powerful technically, but it does filter the datastream and its associated services. in French: INCONTOURNABLE!thierryhubert</div> <div>On-demand TV calls for on-demand engagement. Give users control and rewards and they’ll CHOOSE to engage. Happens daily on #ViggleTV #TVnextKyle Brink</div> <div>It’ll be interesting to see how tv everywhere services from networks stack up against up against upstarts like Aereo #TVnextFolu A.</div> <div>#XFinityWatchathon – broke all TV consumption records? #Coolbeans #TVNextChristopher Nguyen</div> <div>Your cable box is smarter than you think: Comcast’s X1 connects to the cloud to offload the heavy lifting. #TVnextNoah King</div> <div>Xfinity Watchathon opened all content to all customers and consumption was through the roof, broke all kids of records. #tvnextKhrista Trerotola</div> <div>College students used to getting content on their terms, says Comcast’s Marcien Jenckes #TVnextEmily Saka</div> <div>@MrNifty246 The future is going to be, LEGEND, wait for it… (I hope you’re not lactose intolerant) DARY. #TVnext cc: @ArthurJWarrenMazy Yap</div> <div>I’m a "cord never." I grew up without cable and have never seen a need for it. #tvnext #unpluggedChelsea Curry</div> <div>@Comcast university subscriptions that allow students to access on demand & live content through personal devices is genius #TVnextAlyssa Musket</div> <div>Putting an app on Xbox allowed @Comcast to do things they couldn’t on their own STB. #TVnext pic.twitter.com/JW5Rb9u1bRChuck Freedman</div> <div>Cable has gone from being construction to software -Comcast #TVnextSuzanne McGee</div> <div>Up now: @SimmonsCollege alum @LauraNelson "geeking out" about the #TVnext Twitter board behind her pic.twitter.com/pC8mb3GqpJAlyssa Musket</div> <div>@LauraNelson – great #TVnext social dashboard!SocialGuide</div> <div>Our own @Andrew_Somosi and Sean Casey @Prana9 speaking @2:220pm ET today @HillHoliday #TVnext. Tune in live. tvnextsummit.com/watchSocialGuide</div> <div>Super pumped to hear @ColaneriJohn @CarrinoAnthony of @CousinsTV speaking at #TVnext at 1:20 today. Watch live: lostremote.com/watch-a-live-s…MelissaArlioAndersen</div> <div>Loved talking @ScandalABC at #TVnext pic.twitter.com/NA9N6HfJuaKristina Fleischer</div> <div>everyone WOULD clap for the lunch slide. @hillholliday #TVnext pic.twitter.com/UfvVUYHi33Roxi Fernandez</div> <div>Oh cool they’re serving homemade potato chips with lunch at @HillHolliday’s #TVnext conference! Kevin T Vine</div> <div>@roxwithlox found you via #tvnext. Graduated Emerson in 1997.David Lagana</div> <div>#TVnext is pretty amazing! @ ICA Boston instagram.com/p/Ysf3XAKsY3/Paul Liotta</div> <div>MT @valeryvarin: .@Mesagraph is at #tvnext at Boston. pic.twitter.com/xu99yRvvG4Victor</div> <div>So #inspired from the events @ #TVNextHack and #TVNext summit. Much needed momentum! Congrats to all the participants and winners!Kevin Orin Williams</div> <div>#tvnext Nice lunch break view! pic.twitter.com/2yNsbEq5wdDean Mandel</div> <div>Photo: Cool tech! Tried on Google Glass at #tvnext pic.twitter.com/lj4K5aqfXdJeff Cutler</div> <div>#TVnext is starting up again in 10 minutes. Tune in for an afternoon keynote with Twitter’s @dkroy and HH’s @McProulx bit.ly/154wgaAHill Holliday</div> <div>Here’s how @hillholliday captures all the crowd clips at #tvnext pic.twitter.com/rpHOeg1sEKJeff Cutler</div> <div>nice set dressing by @McProulx @hillholliday #tvnext pic.twitter.com/UNxAA71hb5Isaac Hepworth</div> <div>#nomnomnom #tvnext pic.twitter.com/FCXKDaTA1sChelsea Curry</div> <div>Excited to be on @WebmasterRadio w/@Glennengler Talking #Networking20 @diginfgrp See you soon #TVNextJoselin Mane</div> <div>The little strawberry shortcake thingies that @HillHolliday served for dessert at #TVnext were incredible!Kevin T Vine</div> <div>Part 2! #TVNext pic.twitter.com/ycPQGb5DgRElizabeth Lloyd</div> <div>Convergence of TV and Twitter with @dkroy #tvnextMelissaArlioAndersen</div> <div>Can you imagine a movie without a soundtrack? How about TV without Twitter? #TVnextKhrista Trerotola</div> <div>#TVnext What would my tweets be without food? #wwjce Here’s the lunch line… pic.twitter.com/6qaZfs5QITJeff Cutler</div> <div>"Twitter is the soundtrack to TV" @dkroy #tvnextSocialGuide</div> <div>"Twitter is a mash up of a real-time social and news network, creating a social soundtrack of events as a natural bi-product" @dkroy #TVnextHill Holliday</div> <div>@medialab’s own @dkroy presenting on Twitter+TV – it’s a social soundtrack #tvnextBoris Kizelshteyn</div> <div>audience twitters #tvnext pic.twitter.com/9nLNdiAmqRPixelbelichter</div> <div>"Binders Full of Women" great feedback loop that encodes how you remember a moment of TV . From @dkroy at #TVnext pic.twitter.com/QP8NEwGIDoCass Sapir</div> <div>#TVnext Summit: where being on your electronic devices is encouraged while listening to speakers @… instagram.com/p/YskzlJODu3/Kelly Love Le</div> <div>INFOGRAPHIC from @dkroy at #TVnext. Nearly identical audience Twitter rxn for same movie airing 5 days apart pic.twitter.com/Y4ogdHOvRbCass Sapir</div> <div>Yes, word on twitter does travel almost as fast as in a small town. #TVnext pic.twitter.com/Q4YgqyN32PSilviya Krasteva</div> <div>Deb Roy taking the stage #tvnext instagram.com/p/YslalOJizM/Andrés Hernández</div> <div>My question for Tim: Teams always need lefty pitching. I have have a great curveball. Can you get me a tryout? #TVnextDave Bolger</div> <div>Whoa . Newton’s Laws Applied To Media by @dkroy at #TVnext pic.twitter.com/R1VCan7PcmCass Sapir</div> <div>@dkroy’s take on Newton’s second law #TVnext #media pic.twitter.com/7V5VSkfGoLSilviya Krasteva</div> <div>.@Nielsen and Twitter have developed a #SocialTV rating system (more to come…) #TVnextKevin T Vine</div> <div>Interesting comparison of Newton’s Law to media today from @dkroy #TVnext pic.twitter.com/EpY2i1Oqh1Summer Dembek Latif</div> <div>So @McProulx asking @dkroy about the phased out products of #bluefinlans. signals are getting shut down. #tvnextJesse Redniss</div> <div>#TVnext Hearing these guys take questions about twitter via twitter. #meta #ouchmybrain pic.twitter.com/54ZeoBdA03Jeff Cutler</div> <div>Time-shifted engagement @dkroy is only limited because viewers need a place for time-shifted comments like @Tomorrowish #TVNextMick Darling</div> <div>@djtakefive @crimsonhexagon Thanks! only had experience using @ubervu. would be interesting to see how these sentiment tools grow. #TVnextRoxi Fernandez</div> <div>HGTV content has gone from pristine home photography to emotionally compelling storytelling. #TVnextNoah King</div> <div>.@hgtv and @cousinstv have taken the stage. Obsessed with everything on this channel! #TVNextKisha Tapangan</div> <div>My favorite @HGTV social TV game is: "Are they roommates or are they dating?" You know what I’m talking about. #HouseHunters #TVnextChris Schretzenmayer</div> <div>My mom would be so jealous if she knew I was here listening to the hosts of Kitchen Cousins. @hgtv #tvnext pic.twitter.com/v0AhaiyGeaIsabel da Rosa</div> <div>Hey @carrinoanthony and @ColaneriJohn, my kitchen is from the 1930′s Help? #TVNext pic.twitter.com/OJzYCKcITKKisha Tapangan</div> <div>A FLIP video sent to Production Company got @CousinsTV on HGTV @CarrinoAnthony and @ColaneriJohn speaking at #tvnextSteve Garfield</div> <div>How Has TV’s Second Screen Changed Baseball Consumption? Hear what Tim Brosnan @MLB has to say, up next at #TVnext bit.ly/154wgaAHill Holliday</div> <div>MLB EVP/Business Tim Brosnan live at #TVNext, talking about how fans are consuming baseball in 2013. Live stream: tvnextsummit.com/watchMLB Public Relations</div> <div>#tvnext since HGTV replays Kitchen Cousins many times a week, doesn’t this water down synchronous conversations? Almost time shifting…Sidecastr</div> <div>The future is #Anypipe #Anydevice #tvnextColin McCabe</div> <div>This image used without the express written consent of @mlb – #tvnext pic.twitter.com/OsFPU1Bdz1Jeff Cutler</div> <div>MLB believes social engagement impacts TV ratings – @MLB more research from @Nielsen and @Social_Guide soon. #TVnextSocialGuide</div> <div>MLB’s Tim Brosnan really questioning the ratings value of tweet volume. Fair point indeed! #TVnextKyle Brink</div> <div>#tvnext Tim brosnan from #MLB and @ruggerrex from @Hillholliday#frontrow pic.twitter.com/FfWAKm345rtinyenormous</div> <div>@michaelsmith discussed coaching he had in terms of representing @espn. Has @mlb given players guidelines for personal tweets? #TVnextAlyssa Musket</div> <div>With MLB.TV and the second screen combined and working together will this take a shot at live TV viewership? #TVnext #mlbPaul Liotta</div> <div>Most of sports social still drives to highlights — MLB #FanCave doesn’t (not sure what it is – but i’m interested now) #tvnextjp lespinasse</div> <div>"Mr Rodgers neighborhood for hipsters with baseball running through it." tim brosnan on fancave #nailedit #tvnext #ruggerrextinyenormous</div> <div>The @mlb Fan Cave audience is 20 years younger than the traditional baseball audience. Amazing! #TVnextFolu A.</div> <div>The major issue with second screen for the ball park experience is network capacity. #TVnextEzra Pollard</div> <div>interesting datapoint from @zseward at #tvnext pic.twitter.com/Fg0QbJGlEIIsaac Hepworth</div> <div>Netflix $7.99/month vs. $100+/month for cable. I think Netflix has a financial advantage. #TVnextPaul Liotta</div> <div>Once #arresteddevelopment returns to TV on Netflix this conversation will be different!!!! #tvnextArthur Warren</div> <div>#tvnext on stage now. pic.twitter.com/dvc9sTOHxEJeff Cutler</div> <div>@jesseredniss pointing out how hard it is to create/energize an audience for a new show when it’s 100% on-demand #TVnext @ViggleLABSKyle Brink</div> <div>#tvnext As Networks make the move toward reality and live programming. Does that give cable and online an entree for ad supported drama?Dean Mandel</div> <div>7 different things held in your mind while multitasking?! Somehow I think fall below average on that one…#tvnextLisa Belden</div> <div>Very cool! “@CassSapir: Whoa . Newton’s Laws Applied To Media by @dkroy at #TVnext pic.twitter.com/6ieETDQEpj”Joshua Foster</div> <div>#TVnext nothing like a good EBIF brawlMike Flanagan</div> <div>ANNMCT: #tvnext Twitter will now tell us IMPRESSIONS number pic.twitter.com/pQg7TpOv3Yjp lespinasse</div> <div>More than 70% of impressions are captured within the first 2 hours of when tweets are sent. – @Social_Guide #TVnextMazy Yap</div> <div>My favorite #tvnext photo so far. pic.twitter.com/wup8G7ehEdJeff Cutler</div> <div>Twitter TV rating coming this fall! @Social_Guide #TVNextElizabeth Lloyd</div> <div>The lesson from today might be to get busy writing great content not great ads. #tvnextDavid Graddick</div> <div>#tvnext a pic of Andrew somosi and Sean Casey for all of the illiterate twitter users. #waitwhat pic.twitter.com/4ZfJAgAXhDtinyenormous</div> <div>INFOGRAPHIC New Interesting data from @prana9 at #TVnext about reach and impressions of tweets about TV. pic.twitter.com/mskC5pxYupCass Sapir</div> <div>We’ll be hearing some learnings on Live Multiplatform Programming from @Discovery’s @guhannyc shortly. #TVnext bit.ly/154wgaAHill Holliday</div> <div>Just met the winner of the TV next hack a thon! #tvnextArthur Warren</div> <div>@ViggleLABS uses @Social_Guide to let users discover the latest relevant tweets about the show they check into. #TVnextKyle Brink</div> <div>Discovery Comm knows how to tug at the heart strings with their Penguin and Kitten Cam. #tvnextlina roque</div> <div>@guhannyc is in the crystal castle! #tvnext #DiscoveryChannel pic.twitter.com/0YWBYKTC2qtinyenormous</div> <div>19 mins watching kittens by people who clearly need more to do #tvnextCindy Stockwell</div> <div>Why live? It discourages time-shifted view because there’s value in the immediacy of knowing the outcome. @guhannyc on #SocialTV at #TVnextMazy Yap</div> <div>For those at #TVnext, you can get your fill of kittens, cockroaches, etc. AFTER Guhan’s presentation here: apl.tv #APLiveDiscoveryComm</div> <div>@hillholliday #tvnext Multi platform reduces serendipitous viewing. Very interesting point from @guhannyc of @DiscoveryCommRick Mandler</div> <div>.@Viggle uses @Social_Guide to let users discover the latest relevant tweets about the show they check into. #TVnextViggle LABS</div> <div>40 percent of twitter content is TV driven. The other 60 percent is kitten driven. #TVnextJonathan De Costa</div> <div>I’d like to see sources for some of the stats I’ve heard today. 60% of the time it works…every time… #TVnextRoxi Fernandez</div> <div>Key learnings to date from @guhannyc #TVnext on multi-platform programming pic.twitter.com/7on4RS9BlJKelly Love Le</div> <div>Got questions for @ForbesJason from @zeebox? Use the #TVnext hashtag – @Mcproulx will be asking him the best one on stage.Hill Holliday</div> <div>@zeebox compiles multiple second screen experiences in one app. Pretty awesome! #TVnextPaul Liotta</div> <div>Good to see digital sync’d advertising on the #secondscreen get some love at #TVNext; we agree – lots of agency/brand interestSecondScreen Network</div> <div>We are actually going to see an app for reducing spoilers #TVnext Hack Will Merydith</div> <div>#tvnext @zeebox funny that zeebox was questioned about competing with Twitter but not the media companies for second screen.thierryhubert</div> <div>#TVnext next year please invite Apple, Amazon, Netflix … they are an important part of this narrative. Great discussion today!Will Merydith</div> <div>Here are the hashtags for the #TVnext hack voting pic.twitter.com/21uvWoLZO5Cass Sapir</div> <div>#tvnext KITTENS trending on tweets shown on tweetzup.com/tvnext pic.twitter.com/dwczDVlYOFNicholas Herold</div> <div>@vh1 check out @dmperry rockin the judges table at #tvnext in #boston pic.twitter.com/e71zCEz4gzPete Chelala</div> <div>LOVE that a 17 y-o gal won best in class in #TVsync at #TVnextHack #girlpower #TVnextKhrista Trerotola</div> <div>Blocking spoilers on twitter and is only 17!!! #tvnext #tvsync instagram.com/p/Ys0IzxJi0A/Andrés Hernández</div> <div>Great day at #TVnext. You rock, Jenny!! Super impressed.Lindsay Joy</div> <div>Repping @betaspring and #Providence and #Shorts at #TVnext hack is @kyletns pic.twitter.com/T8JNsqOW9KCass Sapir</div> <div>Great use of stats & information–Sports are such a huge TV past time and a lot of people don’t know the logistics of them all. #TVNextChristopher Nguyen</div> <div>Incredibly creative app, hilarious video. #TVmusic #tvnext #tvnexthacklina roque</div> <div>#smalltalkr. Thank you for making this for me. #sportsdummy #TVnextChris D’Amico</div> <div>#tvnext Helping oversee the reception @ICAinBOSTON pic.twitter.com/GKpyIskHsyJeff Cutler</div> <div>congrats to 17 year old Jenny for winning the #TVnext hackathon! loved your app. #TVsync pic.twitter.com/aY2nX8HO3aRoxi Fernandez</div> <div>17 year old Jenny was the only female hacker and just crushed the hackathon using the @kloutapi! #tvnext pic.twitter.com/CJ26zKTOo5Don Hoang</div> <div>Love that Jenny’s #tvsync app from #TVnextHack did overnight what zeebox promised in a few weeks. @ViggleLABS salutes the hackers! #TVnextKyle Brink</div> <div>love #SmallTalkr app from #TVNext #TVNextHack . . they must have gotten this idea from the this #ITCrowd episode lol youtube.com/watch?v=gWJIQm…Kevin Orin Williams</div> Share this:FacebookTwitterPinterestStumbleUponLinkedInEmail Apr 29 Monday #ThinkAHAA TVNext Conference mo April 29th, 2013 0 comments Social Media Via: