Monday #ThinkAHAA [<a href="//storify.com/krochmal/monday-thinkahaa" target="_blank">View the story "Monday #ThinkAHAA " on Storify</a>] [<a href="//storify.com/krochmal/monday-thinkahaa" target="_blank">View the story "Monday #ThinkAHAA " on Storify</a>]<br /> <h1>Monday #ThinkAHAA </h1> <h2>Mo Krochmal, editor of Social TV Daily, highlight the tweetstream from Monday, April 29, 2013 session of the AHAA conference (The Voice of Hispanic Marketing) in Miami Beach.</h2> <p>Storified by <a href=”http://storify.com/krochmal”>Mo Krochmal</a>&middot; Mon, Apr 29 2013 19:17:24</p> <div>Social TV Daily.com covers the emerging Social TV and Second Screen market in real-time, including Latin TV.</div> <div>Sir Martin Sorrell at @AHAA #thinkahaa conference #hispanic #marketing pic.twitter.com/mdINtsS0BPZandra Zuno</div> <div>#thinkahaa – WPP does 34% of googke’s revenue.gaby alcantara-diaz</div> <div>#thinkahaa – Sir Martin Sorrell – better way to market Hispanic as &quot;new mainstream&quot;.gaby alcantara-diaz</div> <div>#thinkahaa @martinsorrell says that Obama understood the key demographic shifts in America which led to his presidential victories.Chiqui Cartagena</div> <div>Sir Martin Sorrell &quot;This is the decade of Latin America&quot; #thinkahaa pic.twitter.com/MvVnJNJv1xPete Lerma</div> <div>#thinkahaa @martinsorrells says most vibrant part of our WPP’s business is Latin America. With World Cup and Olympics in Brazil.Chiqui Cartagena</div> <div>#thinkahaa Sir Martin Talking about WPP priorities. @AHAA @circulousa @FIAP_ pic.twitter.com/2RznFqmIXLAldo Quevedo</div> <div>&quot;Google is the best positioned of the digital companies. Search, display, YouTube, social, and mobile.&quot; – Sir Martin Sorrell #thinkahaaEliana</div> <div>@martinsorrell &quot;don’t let Google, Facebook and Twitter tell u they are digital companies, they are media companies&quot; #thinkahaaIsaac Mizrahi</div> <div>#thinkahaa Clients care to have the best talent working on their business. Not about Verticals: Sir Martin Sorrell.Aldo Quevedo</div> <div>@martinsorrell &quot;10 things/trends – shift to Latam, Africa and Mideast, overcapacity in industry but shortage of human capital&quot; #thinkahaaIsaac Mizrahi</div> <div>10 key trends by @NotSirSorrell at the 2013 @AHAA conference #thinkahaa &quot;Shift to Latin America&quot; @WPP pic.twitter.com/DtAdGm08pGFSU Center for HMC</div> <div>&quot;The Chinese are coming&quot; – Sir Martin Sorrell @ahaa #thinkahaaJose Villa</div> <div>&quot;You can build Hispanic across all verticals&quot; Sir Martin Sorrell #thinkahaa #hispanic #marketing #media #prZandra Zuno</div> <div>#thinkahaa doing good is a good business: #SirMartinSorrell @AHAAAldo Quevedo</div> <div>#thinkahaa @sirmartinsorrell – &quot;Some WPP Clients acknowledge ALL their growth will come from Hispanics&quot;Sandra Alfaro</div> <div>#thinkahaa @Telemundo @sirmartinsorrell immigrant culture is very powerful, The American dream is very powerfulBorja</div> <div>Digital Media is the way to reach the new Mainstream, says Sir Martin Sorrell #thinkahaa @martinsorrellTeodoro Quesada</div> <div>A reallocation of US ad dollars is needed – toward Hispanic and toward digital. #thinkahaaDonnie Broxson</div> <div>Sir Martin Sorrell, &quot;If everybody understood it, it wouldn’t be an opportunity.&quot; #thinkahaaRichards/Lerma</div> <div>Sir Martin’s presence @ahaa showing the importance of our market #thinkahaa ow.ly/i/1ZVzu @wppDaniel Gergely</div> <div>More than half total population growth between 2000-2010 came from Hispanics -Sir Martin Sorrell, CEO @WPP Group #thinkahaaExperian Marketing </div> <div>@LopezNegrete &quot;bicultural latinos are nothing new, what is new are the channels being used and the client’s appetite&quot; #thinkahaaFSU Center for HMC</div> <div>Hispanics spend 35% of time online, but Internet ad spend is just 6% -Sir Martin Sorrell, CEO WPP Group #thinkahaaExperian Marketing </div> <div>We’re proud to have partnered with @Insidewing on the Latino Influence Project #thinkahaa Learn more: go.experian.com/ahaa2013Experian Marketing </div> <div>Mobility commitment from clients is not as good as it should be @sirmartinsorrell #ahaa #thinkahaaDieste</div> <div>#thinkahaa @LopezNegrete &quot;Hispanic agency culture is key to the intent and focus of the work, it Matters&quot; pic.twitter.com/CqCMkcQg9tSandra Alfaro</div> <div>#thinkahaa Latinos spend 14% on entertainment compared to 7% of non-Hispanics.Marco Lopez</div> <div>@muenchk says that over 30% of new words in the American Dictionary come from the multicultural influence. Dale! #thinkahaaChiqui Cartagena</div> <div>&quot;Hispanics contributed to 30 percent of the food business growth.&quot; #ThinkAHAAWasserman Miami</div> <div>There is a gap in time spent in #media vs. #advertising spend. via @alxgarcia #ahaa #thinkahaa pic.twitter.com/36X5AOWHPABromleyBiz</div> <div>Mobile in the retail environment seems a clear path for package goods companies #thinkahaaalex garcia</div> <div>Alfredo Rodriguez from @dishlatino &quot;We are starting to differentiate ourselves through technology&quot; #thinkahaa pic.twitter.com/MFPNk7jHIhFSU Center for HMC</div> <div>Alfredo Rodriguez from DishLATINO is now speaking about brand. #thinkahaaAHAA</div> <div>@dishlatino Alfredo Rodriguez on d stage at AHAA,explaining how Dish took a page from cell cos &amp;launched FlexTV with no contract #thinkahaaIsaac Mizrahi</div> <div>DishLATINO offers packages targeting from newly emigrated to fully acculturated. #thinkahaaAHAA</div> <div>DishLATINO’s FlexTV had 20,000 incremental sales calls and had such a response they pulled the ads! #thinkahaaAHAA</div> <div>Dish retention strategy is focused on 6 steps: Welcome, activate, secure, deepen, expand &amp; win back #thinkahaa #latismIsaac Mizrahi</div> <div>#thinkahaa Rodriguez’s DishLatino differentiates itself from their competition through technology – hopper,what’s hot app…Very smart Chiqui Cartagena</div> <div>Quote of the day from Alfredo Rodriguez VP DishLATINO: &quot;Every client you keep is one less client you have to go find&quot; #ThinkAHAAWasserman Miami</div> <div>#data is the holy grail for us to optimize our service #dishlatino @alfredorodriguez #dish #ahaa #thinkahaaDieste</div> <div>And they should be RT @jrvilla DishLatino most concerned about streaming platforms like Netflix and cordcutters #thinkahaaGustavo Razzetti</div> <div>History of Tecate with Felix Palau from @Heineken #thinkahaa #latism #Hispanic pic.twitter.com/D0eZbsa2CSAlma</div> <div>Finally at #thinkahaa escuchando al VP de #Marketing @Heineken_US, Indio &amp; Tecate beer with @aqwack as moderator! @Ahaa #MiamiLynn Ponder</div> <div>Felix Palau &quot;Brands need to make cultural relevance with consumers&quot; @TecateOficialMx #thinkahaaAHAA</div> <div>Tecate partnered with Eat Big Fish to reframe their brand &amp; challenge Bud, Miller, Coors #thinkahaaShopperUno</div> <div>. @TecateOficialMx re-branding campaign is fun/funny = Bring Back #LosHombres #HombreWanted ..#thinkahaaLynn Ponder</div> <div>&quot;Un hombre no se complica la vida&quot; from the latest @TecateOficialMx’s 2013 TV advertising campaign. #thinkahaa @AHAA conferenceFSU Center for HMC</div> <div>Telling that Tecate wanted to go into gen mkt with new brand but couldn’t afford to, so they launched in spanish media #thinkahaaJose Villa</div> <div>And most other big brand beers…RT @AHAA: Irreverence key to Tacate strategy @ahaa #thinkahaaJose Villa</div> <div>There isn’t always high risk in using celebrities as endorsers… Just need to do your homework ahead of time #thinkahaarickm517</div> <div>For @TecateOficialMx for example we sponsor boxing as a platform not boxers! Because we cannot control what can happen! #thinkahaaLynn Ponder</div> <div>We need to stop calling the media Latino or General market, the audience defines the media not the industry #thinkahaaGustavo Razzetti</div> <div>The GOP, Walmart, New Research and Award-Winning Case Studies Round out the #thinkAHAA 2013 Conference ow.ly/kxBl4Carlos Santiago</div> <div>#thinkahaa @Conill / P&amp;G share keys to success behind mi Tide campaign that just won an Effie: personalize product benefits- no stereotypes!Chiqui Cartagena</div> <div>Hispanic-influenced consumers are 2x more likely to buy organic! #latinoinfluence @Insidewing #thinkahaa go.experian.com/ahaa2013Experian Marketing </div> <div>@martabeatriz one of the panelists at the @EffieAwards panel at #thinkahaa… #Latina Making @AlmaAgency proud! pic.twitter.com/SwPFLHyabwAlma</div> <div>&quot;It’s not just about the family, but what’s happening inside the family&quot; #insights #thinkahaa #effie #panelAlma</div> <div>Sir Martin Sorrell, &quot;Clients telling us their only growth is going to come from the Hispanic Market.&quot; #thinkahaa pic.twitter.com/slIV0DwkSiRichards/Lerma</div> <div>“@AHAA: Conill, Starcom, Mediavest, Zubi and Havas Media winners of 2013 HispanicAd Planning Awards #thinkahaa” and @HispanicGroupHG too!Mara Gensollen</div> <div>Manny Machado of MGSCOMM snags Agency Executive of the Year Award from HispanicAd #thinkahaaAHAA</div> <div>Tom Maney from Fox Hispanic Media snags Hispanic Media Executive award from @ahaa #thinkahaaAHAA</div> <div>@VmeTV #ahaa instagram.com/p/YtEx5XLH6G/Danay Barrera </div> <div>#Miamibeach for the next couple days. #edenroc #AHAA @ Eden Roc Renaissance Miami Beach instagram.com/p/YtLrxRxbit/Hal W Brown IV</div> Share this:FacebookTwitterPinterestStumbleUponLinkedInEmail Apr 30 Nielsen to Track Online TV Viewers – WSJ.com #TVNext Highlights mo April 30th, 2013 0 comments Social Media Via: