Twitter is “world’s biggest sofa” for TV viewers » Digital TV Europe

Twitter is the “world’s biggest sofa”, according to head of broadcast partnerships Dan Biddle, speaking about the social network’s role in TV viewing.

Speaking at the Future TV Advertising Forum in London this morning, Biddle said Twitter had the power to connect TV viewers all over the world, and stressed the importance for broadcasters to embrace and manage hashtags effectively.

via Twitter is “world’s biggest sofa” for TV viewers » Digital TV Europe.