Wednesday’s Must Reads
The Social TV industry is more than just screens and hashtags. It’s social media, technology, deals, personalities and more. Every day we sift through dozens of links to share with you the most recent articles that you need to be ahead of the pack in this dynamic field. Click the link and read today’s links and tell us what you think on @socialtvdaily on Twitter.
Top Pick
- Dick Costolo says Twitter is a reinvention of the town square — but with TV
The Twitter CEO says his network provides a way of injecting the real-time, multi-directional and unfiltered nature of the town square back into the media. And the best part, Costolo says, is that while most new technologies are disruptive to traditional forms of media — in the sense that they disintermediate them — Twitter is actually complementary to mainstream sources of media such as television. More than once, the company’s CEO referred to the “second screen” experience that Twitter provides for real-time events such as the Olympics and Hurricane Sandy.
Read the article, via GigaOm http://gigaom.com/2012/11/27/dick-costolo-says-twitter-is-a-reinvention-of-the-town-square-but-with-tv/
Wednesday TV Picks
Christmas tree in Rock Center, specials and “Arrow.”
Read the article, via Seattle Times http://seattletimes.com/html/television/2019776527_tvpicks28xml.html?prmid=head_more
Ratings
Broadcast ratings surge on Monday night
Viewers were evidently in the mood to huddle up to the television set on Monday night.
Nearly every show on the Big Five saw gains over last week, even including stinkers like “The Mob Doctor,” a struggling new drama that posted its best rating since the second week of the season.
The across-the-board gains were in stark contrast to the across-the-board declines that have been more common this season.
Read the article, via Media Life Magazine http://www.medialifemagazine.com/broadcast-ratings-surge-on-monday-night/
Deals
- LG, Verizon Stream 75 Popular TV Channels To LG Smart TV Platform
LG’s Smart TV platform will allow Verizon FiOS TV customers to view 75 broadcast channels, serving as a set-top box alternative within the home, the company said today. The new premium application on LG’s 2012 Smart TVs and Blu-ray Disc players also delivers Verizon FiOS’ on-demand content service, “Flex View.*”
Read the release, http://www.equities.com/news/headline-story?dt=2012-11-28&val=761956&cat=tech
- Sky’s NOW TV arrives on Roku set-top boxes
Sky’s NOW TV has expanded to Roku media streaming boxes. The NOW TV subscription service made its debut in the summer, offering Sky Movies over the internet to users without a dish or long-term contract.
Read the article, via Trusted Reviews http://www.trustedreviews.com/news/sky-s-now-tv-arrives-on-roku-set-top-boxes
Local TV and Social Media
- ‘Silver Fish Handcatch!’: Detroit Anchor Uses Twitter To Engage TV Audience
While many TV stations use social media like facebook or twitter to connect with their viewers, Detroit anchor Stephen Clark may have found a way to translate those clicks and tweets into viewership.
In the video above, the anchor for the Detroit ABC affiliate WXYZ tells the story of his ongoing twitter conversation called #backchannel.
Read the article, via MediaBistro http://www.mediabistro.com/tvspy/silver-fish-handcatch-detroit-anchor-uses-twitter-to-engage-tv-audience_b71090
Research
- Youth revolution: half US and UK viewers consume TV via broadband
According to the latest Accenture Pulse of Media survey, there is a major shift in how consumers are getting content, with many using mobile devices to add a second screen to their experiences and creating video playlists, posting more videos in social media and researching new content via social media.
Read the article, via Silicon Republic http://www.siliconrepublic.com/new-media/item/30451-youth-revolution-half-us/
Sports
- Golfers Use Social Media to react to proposed rule ban on anchoring
We so rarely get to include golf in these roundups, but this article from the PGA collects pro golfers’ tweets about a proposed rule change.
Read the article, via PGA http://www.pga.com/golf-equipment/equipment-feature/golfers-use-social-media-react-proposed-rule-ban-anchoring
- Will these gigantic TV deals last the length of their term in baseball? Maybe not, but don’t take up any collections
What happens when the bubble bursts?
In other words, when cable companies, because of a consumer revolt against bundled charges, stop paying the going RSN rate to show games in order to subsidize the exhorbitant rights fees charged by teams? Or, when there’s a changing of technology away from the current TV model? Or maybe a decision by regulatory bodies to do their jobs and stop allowing for the gouging of TV-watchers who don’t even like or want sports programming?
Read the article by Geoff Baker of the Seattle Times http://seattletimes.com/html/marinersblog/2019773673_will_these_gigantic_tv_deals_l.html
Press Releases
- Mass Relevance Brings Social to Life With SocialPhoto
Mass Relevance says:
“brands can easily tap into the social sharing already taking place on Instagram, as well as on Twitter, Facebook and Google+, to create new kinds of brand experiences. These custom visualizations bring social to life through the camera lenses of customers. Clients like FOX Sports, Ford and Victoria’s Secret are among the first to build experiences with Instagram content, using the new Mass Relevance capabilities to encourage participation and engage consumers.”
Read the release http://www.marketwire.com/press-release/mass-relevance-brings-social-to-life-with-socialphoto-1731223.htm
Services
- Engagio Updates Social Inbox, Now Monitors Individual Comment and Post Threads
Engagio, a online productivity monitoring tool, has announced that they are improving their social inbox, so that users can connect to and search for content across 14 different social media platforms.
Read the article, via CMS Newswire http://www.cmswire.com/cms/customer-experience/engagio-updates-social-inbox-now-monitors-individual-comment-and-post-threads-018432.php
E-Commerce
- Making sense of the Cyber Monday disconnect between social networks and sales
“The way you model attribution is everything.”
Read the article, via VentureBeat http://venturebeat.com/2012/11/27/cyber-monday-social-edition/
