Univision Launches TV Everywhere Service
More evidence of the emerging growth in the Hispanic digital video market came from Univision. The network officially launched UVideos yesterday with Starcom advertisers Allstate, Microsoft and Wendy’s on board via a deal Starcom struck during the upfront. The service gives the network a berth in the TV Everywhere world in an interesting play that brings most of its prime-time shows to both the Web and to Android and iOs apps for free the day after they air, with programming subtitled in English.
An online video strategy is par for the course for a TV network, so in some ways the multiscreen strategy from Univision is an “it’s about time” service. But the “any device” aspect is innovative, as is the social TV component. Also, Hispanic consumers overindex in digital video consumption, suggesting the service could be embraced quickly.
