Warm Monday Social TV Must-Reads (April 8)
Warm Monday Social TV Must-Reads
Welcome to our midday roundup of must-read articles for the Social TV industry. This is our selection for the first warm Monday in New York City.
Tarik Sedky is president of MN&P, a New York-based digital agency, makes his case for TV as an ad medium, as opposed to cable. Via Digiday.
Why TV Still Wins
You might dismiss the TV upfronts as little more than a desperate diversion from another traditional medium fighting the digital tide, but that would be a mistake. Imagine you’re one of those odd marketing ducks still trying to make people feel something different about your product – not click, not scroll-over, not like, but actually desire what you sell.
Jenna Wortham of The New York TImes reports on how TV companies are dealing with those who get their content outside of legit means.
Streaming Sites and the Rise of Shared Accounts
LAST Sunday afternoon, some friends and I were hanging out in a local bar, talking about what we’d be doing that evening. It turned out that we all had the same plan: to watch the season premiere of “Game of Thrones.” But only one person in our group had a cable television subscription to HBO, where it is shown.
Michael McCarthy reports on the costs of sports on TV for Ad Age.
Can Sports Prices Soar and Deliver Return on Investment? | Media – Advertising Age
Along with death and taxes, add spiraling sports costs to the certainties of life. During good times and bad for advertising, prices keep climbing for the ultimate reality TV: live sports. But recently companies like DirecTV are pushing back against rights fees and marketers like Anheuser-Busch InBev are struggling with ways to justify them, it raises the question: Can sports continue to defy gravity?
6-year-old from Seattle makes winning bracket picks in ESPN.com contest
Originally published Friday, April 5, 2013 at 9:05 PM Beckett Howard-Kuzma is like any other sports fanatic. After a long day he likes to check the scores on his tablet, then watch a few games before bed. When March rolled around, he filled out an NCAA men’s basketball bracket on ESPN.com like millions of other people.
Erik Malinowski of Buzzfeed wonders if apps mean the end of sports on free TV.
If You Don’t Have Cable TV, Sports-Streaming Apps May Be Going, Going, Gone
Last season, watching March Madness was a breeze: you could drop a few bucks and have streaming goodness across your computer and every mobile device. This year? No such luck. You get free streaming on your mobile device and computer…
Consumer Reports reviews Zeebox and ShowYou apps.
App review: Zeebox and ShowYou make TV viewing social
App review: Zeebox and ShowYou make TV viewing social If you’re still kicking back on your sofa and passively watching TV, you may be missing out. Thanks to a growing assortment of “second-screen” apps that run on tablets and smart phones, you can now engage with other viewers, almost like they’re sitting right next to you on the couch, while your favorite show is airing.
ABC and the Future of Live Streaming Apps for Mobile TV | Broadcast Engineering Blog
Most of the major networks have apps that let you watch programming on demand. These days it would be odd to find a major network like ABC, CBS or NBC that did not offer that option.
Simple.TV Raises $5.7 Million From New World Ventures To Move Beyond Its DVR Box
When it comes to streaming boxes, Simple.TV is a bit of an outlier, as it performs all the usual functions as a DVR, but it can then stream video that it captures to other devices. Anyway, what started out as a Kickstarter campaign has now become venture-backed, as the Simple.TV team has raised $5..
No TV? Five million Americans bid boob tube goodbye
Peter Finch’s irascible anchorman in the 1970s film “Network” turns anti-TV, exhorting viewers to “turn them off and leave them off.” (Photo: MGM Studios/ Getty Images) LOS ANGELES (AP) – Some people have had it with TV. They’ve had enough of the 100-plus channel universe. They don’t like timing their lives around network show schedules.
With viewers increasing, Hispanic TV networks drawing more than passing interest from advertisers
In “El Capo 2,” one of the first original shows on new U.S. Spanish-language network MundoFox, a Colombian drug kingpin fights off challenges from all sides, the U.S. authorities, rival cartels in Mexico and the victims of his violence. The show, from its origins and target audience to its plot, …
Broadcasters Worry About ‘Zero TV’ Homes
LOS ANGELES (AP) – Some people have had it with TV. They’ve had enough of the 100-plus channel universe. They don’t like timing their lives around network show schedules. They’re tired of $100-plus monthly bills. A growing number of them have stopped paying for cable and satellite TV service, and don’t even use an antenna to get free signals over the air.
Mad Men series six return – what US critics and Twitter are saying
Series six of Mad Men got under way last night in the States with a two-hour long season opener entitled The Doorway, kicking off in Hawaii and reuniting all the show’s principle cast.
Broadcasters struggle to win back the “Zero TV” crowd
LOS ANGELES Some people have had it with TV. They’ve had enough of the 100-plus channel universe. They don’t like timing their lives around network show schedules. They’re tired of $100-plus monthly bills. A growing number of them have stopped paying for cable and satellite TV service, and don’t even use an antenna to get free signals over the air.
Tech upstarts threaten TV broadcast model
By Liana B. Baker and Ronald Grover (Reuters) – Two fledgling technologies could dramatically reshape the $60 billion-a-year television broadcast industry as they challenge the business model that has helped keep broadcasters on the lucrative end of the media spectrum. On April 1, a U.S.
Meet the 10 MIPCube Lab finalists vying to take the TV industry by storm
The Next Web is heading to France next week for MIPCube, the digital strand of the broader MIPTV event, to see what the future really holds for the TV industry. Just to recap, MIPTV, (Marché International des Programmes de Télévision), is a TV industry event held in Cannes each year, tapping the inherent infrastructure the city’s developed around the world-famous Cannes Film Festival, amongst other events.
These 2 Threats To Traditional TV Can’t Be Stopped
By Liana B. Baker and Ronald Grover (Reuters) – Two fledgling technologies could dramatically reshape the $60 billion-a-year television broadcast industry as they challenge the business model that has helped keep broadcasters on the lucrative end of the media spectrum. On April 1, a U.S.
Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.
