Wednesday Afternoon Social TV Thought Leadership Roadshow at BBDO

BBDO produces the biggest crowd yet as the second half of the Social TV Thought Leadership Roadshow begins in New York City on Wednesday afternoon.

Batkin, the CEO of Social Summits, is the organizer of the event, which brings five social TV companies together with six agencies over three days — a conference on the road, bringing the industry to the agencies.

Batkin starts the presentaiton with a description of the Social TV world, after asking the audience if anyone would like to define Social TV. No one does.

Most, however, say they watch their television set while using a tablet.

The roadshow includes a couple of quick words from Social TV Daily executive editor Mo Krochmal describing the community created at this website, as well as on Facebook, Twitter, Tumblr, and the other sites and services that we use.

Ghuneim

Mark Ghuneim speaks to BBDO session

The lineup today includes Mark Ghuneim of Trendrr, starting off with an overview of his company’s social TV analytics — social data.

The day continues with the presentations.

Question time in each of the events is perhaps the most interesting part

In the house, BBDO has some Social TV experience, including American Idol.

The crowd includes a managing director, account directors, managers, creatives, producers, and strategy.

This is a broad representation of the agency, which invited a broad group of its team as it works to an open plan.

Kevin Arrix of Viggle

Kevin Arrix of Viggle

Some networks say they can just build a second screen experience. It’s like 7 years ago, people were saying I don’t need Facebook, I have web.

Randy Shiozaki

Randy Shiozaki, TVPlus

“While the second screen is an adjunct to the primary screen, it starts to be very different when it [influences] part of the firstscreen.”

Randy Shiozaki, co-founder, TVplus

[Article has been edited to delete redundant quote, due to a production error. A paraphrased quote has been inserted from Kevin Arrix of Viggle -- editors]