Zombies, Twitter, And Braaiiins!: The Neuroscience of The Walking Dead | Co.Create

In a recent presentation to entertainment industry figures, the Harmony Institute’s team called the missing-from-Twitter segments of impactful television watching “ghost engagement”–in short, scenes that affect the viewer but aren’t mentioned in social media or in focus groups. This information about when viewers are paying attention, which they usually keep to themselves, can be very useful to film studios, television networks, and marketers looking to maximize box office receipts or sell advertising.

via Co.Create: Zombies, Twitter, And Braaiiins!: The Neuroscience of The Walking Dead | Co.Create: Creativity \ Culture \ Commerce.