Thursday’s Social TV Must-Reads (April 18)


Facebook is considering video ads on the timeline at $1 million each. Will that crack open TV budgets for social? Check out that story as well as the latest stories about ratings, news about upstart Aereo, Verizon’s quarterly results, Zeebox, the upfronts, content and a look at the Latin market in our daily mid-day roundup of must-read news for social TV professionals. If that’s not enough, how about two articles about Jeff Zucker, and a fistfight at a conference?


Facebook Reportedly Looking to Charge US$ 1 million for Video Advertisements

Advertising on Facebook might become a little more costly as its being reported the social network will charge US$ 1 million for a single video advertisement. Paying to Promote With video advertising becoming a formidable tool, there have been many social sites, like LinkedIn who have started offering video advertising options.


TV Ratings: MTV’s ‘Awkward’ Returns Steady, ‘Deadliest Catch’ Jumps in Season 9

Awkward eased into its new Tuesday time slot last night on par with its 2012 opener. The MTV comedy, created by Lauren Iungerich and starring Jenna Hamilton, kicked off its third with 2.14 million viewers over back-to-back episodes at 10 p.m. That’s down a touch from last June’s 2.2 million premiere but on par with the August finale.


Aereo to broadcasters: move to cable at your own risk

There is no love lost between Web TV service Aereo and the broadcast networks. The networks actually seem to actively hate the service. This has resulted in lawsuits thrown at the company and then some broadcasters, first Fox and then CBS, even threatening to quit the free TV business altogether if Aereo is allowed to survive.


Verizon: Damn The Cable Cutters, Full Pay TV Ahead

What cable cutters? If Verizon Communications latest quarterly earning are any indication, over-the-wire services have little to worry about in the near future. Verizon’s wireline FiOS revenue for pay TV and Internet leaped 15.1% higher in the prior quarter, up to $2.6 billion.


Vizu Survey Finds An Online Shift Towards Brand Advertising (Plus Mobile, Social, And Video)

Nielsen-owned Vizu is releasing its 2013 Online Advertising Performance Outlook today, and the results suggest that despite concerns about measurement and return on investment, marketers plan to increase their online spending on brand advertising, and to spend more in emerging areas like mobile and social.


‘Community’ Goes Interactive With Zeebox During Thursday’s Christmas Episode

“Community” has been definitely pushing its “Watch ‘Community’ Live” campaign hard and now the NBC comedy’s fans have a chance to win prizes while helping to give the show a ratings bump.


Online TV makes more money than traditional broadcasting, the digital shift doesn’t frighten me – says Thinkbox CEO Tess Alps

The viewing public’s embracement of multiple digital platforms is making TV more interactive and more profitable, according to Thinkbox…


Confessions of an Upfront Reporter 04/18/2013

Twenty-five years ago, I began writing a story just like this one for the now-defunct Marketing & Media Decisions magazine, about the role the annual upfront network television marketplace plays in priming the media pumps on Madison Avenue.


AMC Confirms ‘Talking Bad’ After Show, Renews ‘Talking Dead’, ‘Comic Book Men’ & ‘Freakshow’

AMC is making a slew of announcements at its upfront today. The cable network confirmed it will launch Talking Bad, a live companion after show to the final installment of Breaking Bad, a slew of scripted and unscripted projects in development, including Ballistic City and Ashland, an overall deal with writer Rolin Jones, premiere dates for several new and returning series and renewals of after show Talking Dead and reality series Comic Book Men and Freakshow.


truTV Greenlights Three Series: ‘Panic Button’, ‘Big Sam’s Kentucky Auction’ & ‘Cash Dome Pawn’

via press release: truTV Bets Big on Comedic Reality with Three New Series, Plus Pilots, Development Deals and Renewals Network to Shift Half Its Lineup to Comedic Reality to Target Growing “Funseeker” Audience Hot off of scoring its youngest year and youngest first quarter ever in primetime median age, truTV is heading into Upfront season with an arsenal of comedic reality series designed to build on the network’s remarkable success.


Rovi to help Facebook get more TV-friendly

Facebook plans to use Rovi Video to help enrich Facebook users’ experience in expressing their video preferences. But the deal will also enable Facebook app developers, including video service providers, to integrate Facebook more tightly with television viewing.


Zeebox hits five million downloads ” Digital TV Europe

Second screen TV service Zeebox – which is now live in the UK, US and Australia – has hit 5 million downloads, according to the firm’s chief technology officer Anthony Rose.


Amazon nears debut of original TV shows

SANTA MONICA, CALIF. – Amazon is letting viewers help choose its new lineup of TV shows, scuttling a secretive, wasteful process once reserved for Hollywood taste-makers. The online retailing giant will let visitors from the U.S, U.K. and Germany watch, rate and critique 14 pilot episodes the company has bankrolled.


Newscasts encourage viewer participation via social media, from Broadcast Engineering

In an effort to improve ratings, local newscasts are increasingly engaging viewers in a more personal way-through social media-and allowing their voices to be heard. To facilitate this, broadcasters must implement a stable platform that seamlessly accommodates Instagram photos, videos, personal photos, Facebook posts, tweets, and other user-generated content.


Fun and games with CNN, or Scoops for scoops’ sake

The great thing about the modern world of quasi-legal online video is that when a 24-hour news network screws up, it’s instantly available even to the people who (strange as it may seem) aren’t watching the network all day.


Jeff Zucker Attributes CNN Criticism To Jealousy: ‘Just Because Jon Stewart Makes Fun Of It Doesn’t Mean He’s Right’ | Mediaite

Remember when CNN went all in with coverage of the trouble Carnival cruise ship? And subsequently was mocked and ridiculed for devoting so much airtime to the story? CNN’s new president Jeff Zucker responded to that criticism when he spoke at a lunch-cum-presser at the Atlanta Press Club.


CNN’s Jeff Zucker Talks Social Media, Considers Native Ads, PBS Mediashift

By Terri Thornton, April 17, 2013

“Twitter is a frenemy.” That’s how CNN’s new president, Jeff Zucker, described the cable news network’s relationship with social media.


Anonymous TV Exec Whines About ‘Twitterverse’ Snark After CNN SNAFU

If you stepped away from a television, Twitter and/or reality for a few hours on Wednesday, you may have missed the cable news clusterfuck that unfolded when CNN was first to (mis)report that an arrest had been made in the Boston Marathon bombing.


Daum: Getting it wrong in Boston

As social media sites have pelted out news of the Boston bombing , playing fast and loose with the numbers of the dead and injured and amplifying hearsay into a cacophony of confusion, one tweet seemed to say it all: “Dear Journalism: Get yourself together and report verified facts or don’t report anything at all.”


Fight Breaks Out at IMS Engage Conference: Billboard

A fistfight broke out at the IMS Engage conference between representatives of Hashtag Management and Diplo manager Kevin Kusatsu, after a panel pairing Instagram founder Kevin Systrom and Diplo.


A+E Networks appoints Casey

A+E Networks UK, a joint venture between A+E Networks and BSkyB, has appointed Caroline Casey in the newly created role of director of digital media. Casey is responsible for the management of all digital assets and associated brands of A+E Networks UK across the UK, Eastern Europe, Middle East and Sub Saharan Africa.


evian set to give social media fans an advanced look at new BETC ad

Fans of evian on social media will be given the chance to see its new ad, Baby & Me, before it is aired on TV, the water brand has…


Nielsen ratings: Louisville’s NCAA win a slam-dunk over TV foes, via AP

Unlike the men’s basketball championship game itself, there was no contest in the ratings. Louisville’s gripping victory over Michigan to win the NCAA tournament was easily the most popular event on prime-time television last week.


Univision, Telemundo Off to Strong Ratings Starts in 2013

While their English-language counterparts have struggled in the ratings so far this year, Univision and Telemundo are headed in the other direction. The Spanish-language broadcasters recorded some historic highs in the first quarter, with Univision closing in on NBC in 18-49 and pulling ahead of it in the younger half of the demo.


Social TV Daily publishes a daily roundup of news articles across the Internet. Excerpts are drawn from the content and full URLs are included.

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