One more day and March Madness begins. Be sure to come back later in the day today as we make several announcements about our plans for social TV and sports.
In the meantime, our daily midday report of Social TV Must-Reads leads with a roundup of last night’s top social buzzed-shows, via Trendrr, as well as a report from Nielsen and SocialGuide that, no surprise here, connects Twitter and ratings. Read more
March 20th, 2013
Research, Social Media, Technology, TV News
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Celebrity Apprentice hardly dented the Social TV charts last night, but as we were watching (our guilty pleasure, don’t judge), we realized that Crystal Light was a huge product placement and sponsor of the show, so we checked out Topsy.com analytics for mentions of the show and the product. Read more
March 18th, 2013
Advertising, Deals, Research, Social Media, Technology, TV News
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The exodus has begun as America’s nerds head to Austin, Texas, for the start of the South by Southwest conferences and festival, an annual rite of spring, or, as it’s loving called: “Spring Break for Nerds.” While we have much respect for our techie colleagues, we usually miss being there in person, preferring to view it from a distance. Read more
March 8th, 2013
Advertising, Social Media, Technology, TV News
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A&E’s ‘Duck Dynasty’ continues to amaze and ignite social conversations with over 300,000 mentions around last night’s show, edging ‘American Idol,’ with slightly under 290,000 mentions.
Tonight, Idol and Glee go back-to-back on Fox. Will that dominate the social conversation? Read more
March 7th, 2013
Deals, Featured Posts, Opinion, Social Media, Technology, TV News
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It’s the middle of the week and we in New York are awaiting a snow storm to blanket us for the next 48 hours. In other words, it’s a good time to watch TV and do some second screening. Read more
March 6th, 2013
Social Media, Technology, TV News
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Our top story comes from Pravda, the iconic Russian news organization, which delves into social TV with an explainer.
From Russia, with love, we go to TV tonight, with ‘American Idol” starting its live shows on Fox, while USA’s “White Collar” has its season finale at 10. Read more
March 5th, 2013
Deals, Research, Social Media, Technology, TV News
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For those who have declared Twitter the winner of the Social TV battle, the aftermath of Facebook pulling the plug on the Peacock network should be instructive. Yesterday, multiple reports said that NBC’s website had been hacked to spread a computer virus and that Facebook pulled access, not allowing users to share links to the network. Read more
February 22nd, 2013
Advertising, Social Media, Technology, TV News
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A week to go before one of the biggest social TV events, the 85th Academy Awards on ABC next Sunday, and we are wondering: Which marketer will best react in real time to the events on the screen, because, you know, that’s the new “black” in Social TV. Read more
February 18th, 2013
Advertising, Research, Social Media, Technology, TV News
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Sunday night, the Grammy Awards generated some 14 million tweets Twitter report on its blog this morning. Trendrr said it measured 15.5 million social interactions during the Grammys, 60 percent by women.
Following is our morning picks of fresh Grammy articles, focusing on the social TV interactions. Read more
February 11th, 2013
Social Media, TV News
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